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An interview with Bedrock CEO Jonas Engwall. With more than 20 years' experience in the media and technology industry, and a professional career spanning almost a dozen countries, Jonas brings extensive expertise and a proven trackrecord for leading business growth and international expansion.
Free ad-supported television (FAST) has been a rapidly rising element of the streaming industry since the beginning of the pandemic. But while the FAST sector has soared in the US, it faces distinct challenges in Europe and international markets that have prevented it from reaching equal viewership heights enjoyed in the US. This article outlines ways to get up-to-speed in the European FAST market.
How are studios leveraging scene-by-scene content analysis to improve ad specificity and targeting, and how effective are current implementations? WarnerMedia former VP Byron Saltysiak, Play Anywhere's Pete Scott, Qonset's Jesse Redniss, and MagellanTV's James Lauzun discuss in this clip from Streaming Media East 2023.
Leon Huang, Senior Director of Sports, Media, and Entertainment at SAP, discusses the ethical and legal implications of AI for the media and entertainment industry which are addressed in the sinister Netflix Black Mirror episode 'Joan is Awful,' and what steps might be taken to establish ethical standards and transparency around the use of AI in media.
Generative AI is a game-changer for all sorts of businesses, and how to leverage it is a key strategic and technical concern for a range of streaming organizations looking to monetize their content and operations. Darcy Lorincz of Barrett-Jackson Auction Company, C.J. Leonard of Mad Leo Consulting, and Reality Software's Nadine Krefetz explore generative AI's current and imminent impact in this clip from their panel at Streaming Media Connect 2023.