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Facebook to Fix Technical Issue After Advertisers Hit With Account Bans and Appeal Delays

Meta apologized and said it's working to fix a technical issue where some advertisers were unable to access certain features.

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How Apple's ATT Privacy Update Derailed Facebook

Meta again pointed to Apple's privacy changes causing "headwinds" for its business. Experts think Apple could inflict further pain on Meta, still.

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Apple Privacy Change Dents Facebook, Google, Snap

Facebook's Meta reported slower growth Wednesday as it battles the privacy change's impact on ad sales.

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Apple Privacy Update Impact on Advertisers: Q3 Earnings Analysis

Insider used Sentieo's research tool to analyze mentions of the iOS 14.5 update on advertisers' third-quarter earnings calls.

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Apple's 2015 IAd Pitch Deck Promoted Personalized Ads


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Apple's app-privacy update is due on April 26 and the mobile ad industry is bracing for the fallout. 
A decade ago, Apple was hoping to be leader in ads itself, launching the iAd network in 2010.
This leaked 2015 sales deck shows how Apple was pitching brands on the benefits of personalized ads.
The mobile advertising world is bracing for the fallout of Apple's forthcoming privacy update, a move some developers fear will make it harder to generate advertising revenue from their apps. 
The new "AppTrackingTransparency" feature, due to roll out on April 26, will require app owners like Facebook to ask users for permission to use their device's unique advertising identifier to track them across other apps and websites. Most of the mobile marketing community expects consumer opt-in rates to be low, which would hamper advertisers' ability to precision-target users and measure the effectiveness of their advertising.

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