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Chief Marketing Officers to Watch in 2023

Big brands such as Sephora, Salesforce, Delta, and TikTok made big changes in their marketing ranks this year. Meet the "CMOs to Watch" in 2023.

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DoubleVerify to Acquire European AI Adtech Firm Scibids in $125 Million Deal

Scibids uses AI to create customizable algorithms that marketers can use to optimize their ad campaigns and marketing budgets.

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Advertising Rebound Expected in H2

Amid advertising rebounds at Meta and Google and top advertisers saying they plan to increase spend, the second half of the year looks brighter.

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Joe Zawadzki Is Assembling a Syndicate to Buy Back Bankrupt Adtech Startup MediaMath

The auction for the now-liquidated adtech company's assets is set to take place in the Delaware bankruptcy court on August 8.

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European Parliament Audits Google Ads Following Adalytics Report

The audit is in response to a report that found YouTube ads on third-party sites that violated its own policies. Google has disputed the findings.

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The Inside Story of Why MediaMath Filed for Bankruptcy

Adtech pioneer MediaMath filed for Chapter 11 bankruptcy protection last month. This is the inside story of its final days.

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The Digital-Ad Community Is Trying to Contain Damage After MediaMath's Bankruptcy Filing

MediaMath's sudden bankruptcy shocked the digital-ad industry right before what was supposed to be a sleepy Fourth of July holiday.

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25 Most Innovative Chief Marketing Officers of 2023

CMOs from Mastercard, Autodesk, and others are shifting budgets to digital platforms and shaking up how they appeal to younger consumers.

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Tech: Apple's Vision Pro, Linda Yaccarino Starts As Twitter CEO

In today's edition: Apple unveils $3,499 Vision Pro, Disney develops content for Apple's headset, and Linda Yaccarino starts as Twitter CEO.

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Pro LGBTQ+ Brands Braces for a Right-Wing War on Pride Month

A right-wing war on Pride Month has some brands rethinking public support of LGBTQ+ communities. Some fear this stance will have lasting consequences.

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