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Top News In Programmatic Optimization Solutions Today - Breaking & Trending Today

Chalice Launches Industry-First Solution for Programmatic Carbon Optimization

Powered by Scope3, Chalice’s Carbon Optimizer is a first-of-its-kind offering that leverages carbon-intelligent ad buying algorithms for programmatic ....

New York , United States , Adam Heimlich , Brian Okelley , Sean Nowlin , Carbon Optimizer , Briano Kelley , Launches Industry First Solution , Programmatic Carbon , Internet News Presswire , Editorial Guidelines , Industry First ,

Sage+Archer Joins Vistar Media to Accelerate Programmatic OOH Across Europe

Vistar Media, the global provider of software for digital out-of-home (DOOH), today announced the acquisition of Sage+Archer, a leading European buying platform for DOOH. Through this deal, Sage+Archer ....

New York , United States , United Kingdom , Diederick Ubels , Michael Provenzano , Kostenloser Wertpapierhandel , Dentsu International , Vistar Media , Digital Out , Home Mobile ,

Inside MSix&Partners' North America Expansion Plans

MSix&Partners North America, a full-service media agency funded by WPP’s GroupM and The&Partnership, have big plans for the future. The company is looking for new growth opportunities in the US and Canada and funneling resources into developing future-proof data and analytics strategies. ....

United States , United Kingdom , Ashley Tsai , Etienne Delisle , David Yurman , Nadalie Dias , Wall Street Journal , Publicis Groupe Owned , North American , Ata Amp Privacy , Future Of Media , Uture Of Tv , Digital Transformation , Gency Culture , Gency Models ,

Hivestack Inc.: Hivestack Announces Global Alliance with Xandr for Programmatic Digital Out of Home (DOOH)

The alliance will enable Xandr Invest advertisers to programmatically purchase digital out of home (DOOH) inventory on a global scale via the Hivestack Supply Side Platform (SSP) MONTREAL ....

Prnewswire Hivestack , Dylan Mcbride , Bruno Guerrero , Xandr Invest , Hivestack Supply Side Platform , Demand Side Platform , Open Exchange , Private Marketplace ,

Programmatic And Out-of-home Advertising Still Have A Lot To Learn From Each Other

As part of The Drum’s Digital Advertising Deep Dive, we find out how programmatic out-of-home (OOH) advertising boomed during the pandemic, with the tech allowing advertisers to almost instantly pause or scale back campaigns – something that has always been a challenge for traditional OOH. ....

Dorota Karc , Albert Heijn , Drum Awards , Digital Advertising , Outdoor Advertising , Edia Planning And Buying ,