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Political contributor jake sherman. Theres a lot to talk about at the start of the week. Michael cohen and donald trump are accusing each other of being liars. You know what, they could both actually be right. They could. Actually they are. On that point at least both of telling the truth. But well talk about the ongoing fight about president ial pardons and how it impacts everything. Plus the president pencils in billions of dollars in the new budget for the border wall. That is the american budget, not mexicos, whom he repeatedly promised would pay for the wall. I guarantee it. Yeah. And lot...

By Scott LorenzWestwind CommunicationsThe saying goes “Don’t judge a book by its cover,” but in the marketing world, the cover and title are crucial to the book’s success. No one picks up a book that doesn’t catch their attention with the cover and title. As a book publicist, I have

Give answers that don’t make any sense while appealing to apparent authority, and expect the public to accept the answers without asking probing questions.

By Scott LorenzWestwind Book MarketingYou never get a second chance to make a first impression. That’s why the title of your book is so important. The title is the first thing potential readers will see or hear about your book. While thinking of a compelling title is easier said than

By Scott LorenzWestwind CommunicationsAs a book publicist, I am always on the lookout for effective yet inexpensive ways to reach book buyers. Goodreads is one option. Owned by Amazon, With Goodreads, you can put your book into as many hands as possible, initiate word of mouth promotion and hopefully, succeed