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What are some of the best practices for evaluating streaming tech vendors? Nadine Krefetz of Reality Software discusses the various factors at play in making these decisions with LaShawn McGhee of Revry, Rob Collins of Starz, and Anil Malhotra of Bango in this clip from Streaming Media Connect 2023.
Personalized data is critical to video content monetization, whether in a subscription-based environment or an ad-driven FAST channel. Coming at the topic from both angles, Starz' Rob Collins and Revry's LaShawn McGhee discuss their organizations' strategies for leveraging personalized data in this clip from their panel at Streaming Media Connect 2023.
How are studios leveraging scene-by-scene content analysis to improve ad specificity and targeting, and how effective are current implementations? WarnerMedia former VP Byron Saltysiak, Play Anywhere's Pete Scott, Qonset's Jesse Redniss, and MagellanTV's James Lauzun discuss in this clip from Streaming Media East 2023.
Leon Huang, Senior Director of Sports, Media, and Entertainment at SAP, discusses the ethical and legal implications of AI for the media and entertainment industry which are addressed in the sinister Netflix Black Mirror episode 'Joan is Awful,' and what steps might be taken to establish ethical standards and transparency around the use of AI in media.
Generative AI is a game-changer for all sorts of businesses, and how to leverage it is a key strategic and technical concern for a range of streaming organizations looking to monetize their content and operations. Darcy Lorincz of Barrett-Jackson Auction Company, C.J. Leonard of Mad Leo Consulting, and Reality Software's Nadine Krefetz explore generative AI's current and imminent impact in this clip from their panel at Streaming Media Connect 2023.