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Will Burger King Become the First Major Fast-Food Chain to Drop Meat?

From opening an entirely vegan location in London to offering meat-free versions of every menu item in Germany, is Burger King looking to become a fully meatless fast-food chain?

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Regular or Meat-Based? How Burger King Austria Is Making Vegan Whoppers the Norm

Burger King Austria asks its customers if they want “regular or meat-based” whoppers as part of an innovative campaign that makes plant-based meat the norm.

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Burger King Adds Plant-Based Whoppers To More Than 200 Locations in South Korea

V2Foods unveiled its plant-based patty in 2019 at Australian chain Hungry Jack’s—a franchise brand of the Burger King Corporation. The patty was created in partnership with Australia’s national science agency CSIRO, Main Sequence Ventures, and Hungry Jack’s founder Jack Cowin—who invested $1 million to develop the beef alternative. In addition to locations in South Korea, v2Foods’ patties are also available at Burger King locations in Japan and the Philippines.
Burger King’s plant-based Whopper goes global
In August 2019, Burger King first launched the Impossible Whopper—made with an Impossible Burger plant-based patty—at all of its locations across the United States. Since then, different versions of meatless Whoppers have made their way onto menus across the world, including the Rebel Whopper in Brazil (which features a plant-based patty produced by Marfrig Global Foods SA—the world’s largest producer of animal-based hamburgers); the Rebel Whopper in Sweden (where the patty is made by an undisclosed European brand which also supplies Swedish locations of the chain with the patty for a meatless Rebel Chicken King sandwich); and the Whopper Vegetal in Mexico (featuring a vegan patty made by The Vegetarian Butcher, a Unilever-owned company).

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Burger King Expands Plant-Based Whopper to China

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Today, Burger King will add the Plant-Based Whopper to 325 locations in Beijing, Shanghai, Shenzhen, and Hangzhou across China. The new meatless burger is made with a vegan patty supplied by Dutch brand The Vegetarian Butcher—which was acquired by consumer goods company Unilever in 2019. The Vegetarian Butcher CEO Hugo Verkuil told
Reuters that the brand plans to expand its plant-based patty to 1,300 additional Burger King locations in China in the first quarter of 2021.
Plant-based Whoppers go global
In August 2019, Burger King first launched the Impossible Whopper—made with an Impossible Burger plant-based patty—at all of its locations across the United States. Since then, different versions of meatless Whoppers have made their way onto menus across the world, including the Rebel Whopper in Brazil (which features a plant-based patty produced by Marfrig Global Foods SA—the world’s largest producer of animal-based hamburgers); the Rebel Whopper in Sweden (where the patty is made by an undisclosed European brand which also supplies Swedish locations of the chain with the patty for a meatless Rebel Chicken King sandwich); the Plant-Based Whopper in Japan (made with a patty by Australian vegan brand v2food); and the Whopper Vegetal in Mexico (featuring a vegan patty made by The Vegetarian Butcher).

Mexico , Australia , Japan , Shanghai , China , United-states , Netherlands , United-kingdom , Shenzhen , Guangdong , Brazil , Beijing

Burger King Expands Plant-Based Whopper to Japan

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This month, multinational fast-food chain Burger King added the Plant-Based Whopper to select locations across Japan for a limited time. The new burger is made with a soy-based patty (made by Australian vegan brand v2food) along with lettuce, tomato, onion, pickles, ketchup, mayonnaise, and is served on a toasted sesame seed bun. “Burger King is proud to announce the launch of the Plant-Based Whopper, a 100 percent plant-based patty with a smoky, savory flavor created by its unique ‘open flame’ method,” a press release announcing the launch states. “Burger King has spent nearly two years developing a burger with a 100 percent plant-based patty. Now, we are proud to present the Plant-Based Whopper.”

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