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Waters the committee will come to order. Without objection, the chairs authorized to declare a recess of the committee at any time. This hearing is entitled promoting stability, reviewing the administrations deregulatory approach to Financial Stability. I want to inform all concerned that this meeting will end at 1 00 per the request of the p. M. Secretary. I now recognize myself for four minutes to give an Opening Statement. So let me welcome back secretary mnuchin. Today, we are here to discuss the Trump Administrations actions that have undermined and not promoted our nations Financial Stab...

Booktv Monthly Program with bestselling author naomi klein. Her books on economics and Public Policy include no logo, the shock doctrine and the recently published on fire, the case for the Green New Deal. Thanks for joining us in our studios in new york on booktv. We are in midtown manhattan were branding and marketing is a big business. Let me begin with your first book. What did you learn about nike, microsoft, starbucks . Guest its great to be with you and have this time. It came out at the very beginning of 2000, so almost exactly 20yearsold. I was researching it for years before that. It...

Thanks for joining us in the studios here on cspan2 book tv. We are branding and marketing and these are a big business. Let me begin with your first book. What did you learn about microsoft, starbucks . Guest its great to be with you and have this time. When i was writing this it came out at the very beginning of 2000 so its almost exactly 20yearsold. The period i was reacher researching it it was a period that a lot was changing in the corporate world and you had dispersed fullblown lifestyle brand which is an idea that we all take for granted that these are companies that for the first time...

The corporate world and had he first kind of fullblown lifestyle brands, which is an idea we all take for granted now, but these were companies that for the first time were declaring that their Business Model was not to sell products but to sell ideas, a lifestyle, a sense of belonging, they could then extend into kind of self enclosed brants cue couldnt and nike ways to first one to do this, didnt ever own their factories and the main thing learned when i was researching no logo is there was a relationship between the aggressive kind of marketing that was constantly sort of trolling Youth Cul...

We are in midtown manhattan where branding and marketing is a big business. What did you learn about nike and microsoft, starbucks . Guest its great to be with you and to have this time. When i was writing a logo it came out at the beginning of 2000, soso it is almost exactly 20yearsold and when i was researching it for years before that, it was a period where a lot is changing in the corporate world and there was a full blown lifestyle brand that we all take now, but these were companies that for the first astime were declaring the busins model wasnt to sell products but did so ideas or the s...