Can Veganism Become Big Business in China?
A small but growing market for veganism is emerging in China.
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A small but growing market for veganism is emerging in China.
A vegan version of a signature dish from western China is available in Beijing.
China’s appetite for meat fades as vegan revolution takes hold Crystal Reid © Provided by The Guardian Photograph: VCG/Getty Images The window of a KFC in the eastern Chinese city of Hangzhou hosts the image of a familiar mound of golden nuggets. But this overflowing bucket sporting Colonel Sanders’ smiling face is slightly different. The bucket is green and the nuggets within it are completely meat free. Over the last couple of years, after many years of rising meat consumption by China’s expanding middle classes for whom eating pork every day was a luxurious sign of...
How China Could Change the World By Taking Meat Off the Menu Time 1/22/2021 © Xiaopeng Yuan for TIME A customer tucks into a meat-free banquet at Green Common café in Shanghai on Jan. 13 It’s lunchtime in Shanghai’s leafy former French Concession, and every table is crammed at David Yeung’s new café and grocery, Green Common. Office workers and shoppers huddled against the January chill are wolfing down plates of katsu curry, noodles and spicy dumplings. For Yeung, the popularity of his first outlet on the Chinese mainland is a source of considerable pride, given that its doors ...