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Thanks for joining us in the studios here on cspan2 book tv. We are branding and marketing and these are a big business. Let me begin with your first book. What did you learn about microsoft, starbucks . Guest its great to be with you and have this time. When i was writing this it came out at the very beginning of 2000 so its almost exactly 20yearsold. The period i was reacher researching it it was a period that a lot was changing in the corporate world and you had dispersed fullblown lifestyle brand which is an idea that we all take for granted that these are companies that for the first time...

Well change the recipes. I mean, that would be the last thing id want to do. And i back them up with my own cash. Its not always pretty. Do you want me to get in your face . cause thats your face. But this is business. Ive lost faith. We need to change dramatically. I do it to save jobs. Awesome. And i do it to make money. This the profit. Sweet petes is a candy store located in jacksonville, florida, specializing in chocolates and candy handmade by master chocolatier peter behringer. So you guys like candy . Mmhmm. Petes love of sweets began at the age of 12, when he started making candy for ...

Unincorporated parts of the county. Pg es website shows where the power is currently out. The purple icons indicate those are the power shutoffs which are under way in the north bay and along the sierra foothills. Pg e said it would start turning off the power at 3 00 p. M. Today although some people told us it started earlier than that. Outages will begin in San Mateo County around 1 00 in the morning. Pg e hopes to restore power by the weekend. A total of about 35,000 pg e customers in the bay area are affected by these Power Outages and that is why we have Live Team Coverage tonight. David ...

A threeday look at futures, dollarchina. You have sterling on the back foot, relative renewed optimism over brexit and you have dollaryen on offer. On the back of this return into the risk appetite. Donald trump making another comment on top of on top of him saying the talks went well about an hour back, he also said the chinese are very nice. That has driven dollarchina up. U. S. Futures, 29. 50 into the open. Look at the equity markets, the shanghai composite, topix index, decenthave asx session, volumes coming back but not quite to the recent averages. Quickly, look at the bond market. Will...

See reporting live from Nationals Park in washington, washington, the site of game three of the world series with the hometown nationals leading the astros two games to none. They bring the world series to our nations capitol. It marks the first time the series has been played here in 86 years. Could be the first time this team has ever won it, the first victory for the city since the senators won the world series way back in 1924. In a moment i will speak with Ken Rosenthal from pox sports. First we begin with fox Business Team coverage of top stories on a friday. Gerri willis on the floor of...