you follow facebook guidelines. number three, overposting. which can have an adverse effect on engagement. so, be smart about what you post, and how many times you do it. four, too much text. keep it short and sweet. post between 100 and 250 characters, roughly one or two lines, get 60% more likes than longer ones. and number five, not making the most of facebook s ad options. well-branded facebook ads and promoted posts are two underutilized tools on facebook that can help you connect to a wider audience. if you put your company on facebook you have taken the first step. now, how do you make it work for you? one of the things you need to think about is getting people to like you so that you can continue to communicate with them. here with tips on how to get more likes is gail goodman. she s the ceo of constant contact a leading provider of online marketing tools. and she is also author of the book engagement marketing: how small business wins in a socially keted world. good to see you gail.
engagement there. >> okay. and just one thing that i heard the other day is, post after hours. i read this somewhere that you get a lot more response if you post after hours. i thought that was interesting. >> particularly if you re a consumer business. folks are checking facebook in the evening more often than during the day. >> that s true. i thought that was good, too. gail, thank you so much. again, congratulations on the book. and this is such an important topic, especially going forward as more and more people use facebook to communicate. really appreciate it. >> thank you. when we come back, phil and les answer your business questions, including one about getting your clients to pay on time. and hopefully they ll have some fatherly advice for today s elevator pitcher and his line of i m the daddy products. including delivery room scrubs for the expecting papa.
consulting group and an expert in competing globally. les mckeown is the president and ceo of the company predictable success, and also author of the new book the synergist, how to lead your team to predictable success. and marketing guru jeffrey hayzlett is the head of the leslet group, a business consulting company and author of the new book running the gauntlet: essential business lessons to lead, drive change and grow profits. great to see all of you. so, hal, do you find a lot of companies reshoring? do you find that you are giving that advice to a lot of companies you work with? >> well, the world has changed pretty rapidly. wages have risen in china by 20% to 30% a year for awhile and companies are beginning to realize that the advantages of going to china, particularly on products that don t have a large labor content, are going down. so we re starting to see just the beginnings of a wave of companies who are beginning to reshore to the u.s. we don t think this will start in a major way until around 2015, but we re surprised by how
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