Page 38 - Town Square News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Opthping. Petaluma right now 30 humidity. Check out napa, just 11 . Livermore, just 14 . That is not a good sign. That is one reason we are under the red flag warning. We have dry air and dry brush. We are expecting gusts 60 Miles Per Hour plus. 45 Miles Per Hour plus in the Santa Cruz Mountains. When you have that dry air and windy conditions, that can spark quickly. It is gusting up to 24 Miles Per Hour. You can see we are already starting to see some of the effects of this as we track through here. Just to show you, this is what we are expecting. You can see upwards of 24 Miles Per Hour. Th...

About my five years arriving driving around the United States, spending time in what i would call back road america, the part of america that is everywhere. It is not a red state or blue state thing, it is the towns and communities that have been ignored or left behind or forgotten. Places like selma, alabama, like the north side of milwaukee, places like the bronx in new york city. Places that are kind of stigmatized and defined in various ways as being places where there is high crime or poverty, but places that make up a large part of the United States. Susan so that is the back row. Define...

We are in midtown manhattan where branding and marketing is a big business. What did you learn about nike and microsoft, starbucks . Guest its great to be with you and to have this time. When i was writing a logo it came out at the beginning of 2000, soso it is almost exactly 20yearsold and when i was researching it for years before that, it was a period where a lot is changing in the corporate world and there was a full blown lifestyle brand that we all take now, but these were companies that for the first astime were declaring the busins model wasnt to sell products but did so ideas or the s...

Naomi, thank you for joining us here on cspan2 book tv in midtown manhattan where branding and marketing is big business. Let me begin with your first book, no logo. What did you learn about nike, microsoft and starbucks in branding . Guest its great to be with you and to have this time. When i was writing the no logo it came out at the very beginning of 2000, so its almost exactly 20 years old. The period when i was researching which was the four years before that it was a period where lot was changing in the corporate world and you have the first kind of fullblown lifestyle brand, which is a...

Which was the four years before that, in the period where lot was changing and you have the first kind of old logo lifestyle brands. Well take it for granted now these were companies for the first time, were declaring their business w by was not to sell products but to sell ideas lifestyle, the sense of belonging they could extend into kind of selff enclosed branded cocoons. They could sell everything as long as it was granted with this logo. So nike was the first one to do this. They didnt ever owney the factories and the main thing that i learned when i was researching, no logo, there was a ...