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How Barbie's promotions helped it win the inaugural 'Golden Globe Award for Cinematic and Box Office Achievement'

In the run-up to the film’s release on July 21, 2023, the entire world turned pink.

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What PR pros can learn from the Barbieverse

FOR the past weeks. Barbie starring Margot Robbie as Barbie and Ryan Gosling as Ken has ruled movieverse. The Greta Gerwig film has now generated $351.4 million in North American ticket sales; with $423 million abroad. Earlier. Barbie scored the biggest opening weekend of the year so far, at $80…

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Microsoft Is Making Pizza Scented Controllers (For TMNT)

Microsoft is introducing some new TMNT themed Xbox Wireless controllers, with pizza attachments that come with that real pizza smell.

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Fallout 76 Player Builds Barbie House

Fallout 76 Player Builds Barbie House
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'Life In Plastic, It's Fantastic' - B&T's TOP 10 Barbie Brand Moments

After years of having to work on boring briefs, it's fair to say that the coming of the Barbie movie has ignited a fire in the hearts of creatives everywhere.

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Barbie paints the world pink with an unstoppable marketing blitz

Barbie paints the world pink with an unstoppable marketing blitz
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Barbie's Pink Custom Corvette Comes To Life As A Forza Horizon 5 Download

Barbie's pink custom Corvette and Ken's GMC Hummer EV come to life as cars you can race in Forza Horizon 5 by downloading them from the in-game Message Center.

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Cafés, consoles, and cruises: All 25 iconic ways that the Barbie movie is being promoted

Cafés, consoles, and cruises: All 25 iconic ways that the Barbie movie is being promoted
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Barbie film marketing and licensing deal collaborations turns everything pink!

Barbie film marketing and licensing deal collaborations turns everything pink!
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Barbie: The movie rides big on brand collabs and merchandising ahead of release

A look at the movie’s unusual and ‘extra’ marketing efforts

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