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Survey: As US Consumers Return to More Typical Spending Patterns, Interest in Investing Emerges as a Lasting Pandemic Legacy

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NEW YORK, May 27, 2021 /PRNewswire/ In the first weeks of 2021 and the pandemic s second year US consumers were feeling growing financial pressures that restrained their spending, according to a survey conducted in February.
The Conference Board® Global Consumer Confidence Survey, found that 62 percent of respondents were cutting back on expenses a 13-point spike from Q1 2020.
However, by the end of the first quarter, caution was giving way to a surge in spending, as consumers began feeling the effects of the latest round of government stimulus. The first quarter also saw an increase in both savings and investments into stocks and mutual funds, as compared to Q1 2020. As set forth in an accompanying report, ....

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Ads aren't addressing climate change

CreativeX releases an analysis of over a quarter of a million ads in time for Earth Day
Kim Davis on April 22, 2021 at 11:31 am
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Today is Earth Day, as good a time as any to ask what brands are doing to communicate to their audience about climate change. The creative analytics platform CreativeX examined some 280,000 global ads to find out what brands are saying about climate change, and how their messaging varies by region.
The conclusion was that brands are missing an opportunity to engage consumers with effective ESG (environment, social and governance) messaging at a time when consumers are ready to listen. ....

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CRM implementation, eco-friendly branding: Friday's daily brief

Plus, alternative identifier pandemonium
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Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does,
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Good morning, Marketers, I hope you had a good Earth Day, yesterday.
Below, we found a study that suggests environmental messaging might be the biggest miss in the world of marketing. What is your organization saying about the health of Planet Earth? What steps toward sustainability is your organization taking? Your customers are listening. ....

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Weltweites Verbrauchervertrauen erreicht Rekordniveau

Weltweites Verbrauchervertrauen erreicht Rekordniveau
prnewswire.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from prnewswire.com Daily Mail and Mail on Sunday newspapers.

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Global Consumer Confidence Hits Record High

Global Consumer Confidence Hits Record High
prnewswire.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from prnewswire.com Daily Mail and Mail on Sunday newspapers.

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