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Through the acquisition, Givaudan takes on Myrissi's E-COs Technology - a sensory translator able to connect fragrance, colour and emotion together using a powerful AI-powered database and deep learning technologies (Getty Images) Fragrance-flavour major Givaudan will acquire French artificial intelligence (AI) firm Myrissi to take on its cutting-edge sensory translating tech that connects smell, colour and emotions, enabling innovative storytelling and fresh consumer engagement around fragrances. The move formed part of Givaudan’s long-term strategy to expand its AI capabilities. The acquisition of Myrissi centred around its E-COs Technology – an AI-powered sensory translator that used deep learning technologies to navigate sight, olfaction and emotion and translate all types of smells, perfumes and aromas into colours and emotions and vice versa.
Years ago, on a trip to Bordeaux to taste samples from a new vintage, I had the opportunity to have dinner at Domaine de Chevalier. The host, Domaine de Chevalier
Incense smoke, coiling lazily upward, can evoke memories, induce a feeling of relaxation and even take our minds to places we've never been to. The burning stick is reminiscent of another time, another place－as the song goes, "the images unwind... in the windmills of our mind". Incense maker Lu Wen believes history is not just words on paper, but that it can come alive in the imagination triggered by smell.
First thing you do in the morning? I check my phone. For example, I go through social media for current affairs, I check my email and, see if I missed any calls. I then freshen up and prepare to leave. What is the first thing you do when you get to work? I pray for a fruitful day before making my day’s schedule. Your earliest childhood memory is…? I loathed wearing knickers up to Primary Five because I felt peaceful and never cared about others’ opinions. Advertisement First best friend? Grace Nakiligya. We got close in Senior Two and the bond has become stronger. She is the only one I can talk to about personal issues. She is kind, caring and reliable.
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