If life gives you lemons—and it sure did this year—sometimes you have to make, well, something that smells kind of lemony. Luxury houses like LVMH, Kering, and Chanel are famed for producing objects that people don’t actually need. So it was striking that when the world suddenly needed incredible amounts of hand sanitizer—and, later, hospital gowns and masks—the big players stepped up. Factories typically devoted to producing jewelry and perfume were now producing these vitally important supplies. And, in a refreshing change, they didn’t overcharge.
Louis Vuitton factory making face masks (image courtesy of Louis Vuitton)