A Pro E-Sports Team Is Getting $210 Million to Change Its Name The deal between TSM, which fields competitive video game teams, and the Hong Kong-based FTX exchange, rivals the kinds of deals top sports franchises land to name arenas and stadiums. TSM played the first quarterfinal match of the League of Legends World Championships at Bexco Auditorium in South Korea in 2014.Credit...Jean Chung for The New York Times June 4, 2021Updated 9:35 a.m. ET The conversation started with a direct message on Twitter from one 29-year-old entrepreneur to another: “Yo, what’s up?” It ended with one of the more lucrative naming rights deals in recent sports history.