always going to be some people out there who hate the very idea of your existence. from the very minute they even think about you. there's a danish expression for not wanting to stand out, not wanting to talk about yourself too much. >> rene: yeah, that's called -- the law of -- wow. >> anthony: so it's yeast? >> noma waiter: yeast broth. >> anthony: it looks beautiful. >> rene: here we are, 10 years ago, we're opening. we're saying we're going to try something else. >> rene: two lobster on hold. >> noma chef: lobster broth gone out? >> noma chefs: yes. >> rene: stuff like that, in that time, was just unheard of. it was beyond stupid and why do you even try? why are you fiddling with stupid concepts? >> noma waiter: we have a broth of wild lobster claws and nasturtium petals. alessandro: wow. look at this. >> anthony: this is very complex. i know in the beginning a lot of danes were calling him the seal --. and they were laughing at him. >> alessandro: it's a very new thing, you know, food here in denmark. it's not something that they have like we have in italy, or they have in france.