freedom. huge push-back in indiana, companies all over the country saying, nope we're not doing this in indiana anymore, we're leaving. states are terrified and they will do business based on those choices. that's all great, but again, it's one thing that kind of goes away once people stop talking about it. in fact, other states have gone ahead and got some religious freedom legislation themselves. that didn't draw the same sort of adjunctiva that indiana did. if the policy doesn't change those exciting issues don't resonate. >> it's interesting that instagram and twitter and other social media -- it's not just the cameras because the cameras are not controlled anymore. up here in new york you have the "washington post" writing about the challenge of the burning of the confederate flag as part of what's going on in viral media,