I remember how we used to go to offices and huddle around discussing the one TV show we’d all watched the previous night, like Mad Men. There was no water cooler per se, but apparently not too many years before then all non-work-related office chatter was required by law to take place around one, and so we would still call these water-cooler shows. We’ve lost our offices, and our water-cooler shows too; but reclaimed a water cooler of sorts. It’s called Slack or (particularly outside the U.S.) WhatsApp. Advertisement But the notion of a water-cooler show was killed by the Balkanized streaming entertainment universe, where we each get to play at being our own Jeff Zuckers, setting an idealized primetime schedule of Must-See TV for a demographic of one (or two, in happy relationships).