Marketing for Game Devs: Store Page by Michael Wagner on 05/03/21 07:46:00 am
The following blog post, unless otherwise noted, was written by a member of Gamasutras community. The thoughts and opinions expressed are those of the writer and not Gamasutra or its parent company.
Oof... this got way longer than I thought, and between this and some personal goings on behind the scenes, this was challenging to write. I definitely want to come back to this and improve it more, but I think this gets your 95% of the way there. Building the sales funnel Understanding marketing is understanding human behavior. Every year, companies spend billions of dollars on consumer behavior research and there's no better example of this than walking into a grocery store. But, when you don't have a physical store, you have to entice people along the buying process. In sales and marketing, we call this the sales funnel. I won't bore you with the marketing speak right away, but because all our top-level marketing actions rely on a quality store page to convert visitors, we will start at the bottom of the funnel.