The Day Milton Friedman Gave Investors Bad Advice! Share Share –Milton Friedman (“Maxims of Wall Street,” p. 157) After Milton Friedman won the Nobel Prize in Economics in 1976, he suddenly enjoyed fame and fortune. He was constantly in demand and appeared on several popular TV shows, such as Phil Donahue. Shana Alexander and comedian These were the Jimmy Carter years, and Dinah Shore asked him how an average investor could protect his money in a time of rising inflation. Friedman’s advice was succinct: “Spend it.” That TV appearance brought him more mail than he’d ever received. The TV series “Free to Choose” made Friedman an even bigger hit in 1980. He told the producer,