Regional Latin music on the rise: Colombian genres In part 2 of Chartmetric’s exploration of Latin music’s regional rise, we dive into how global music streaming platforms are fueling the rise in popularity of genres like Vallenato, Colombian Popular Music, Cumbia, and Champeta throughout the world. Guest post by Francisco Toscano of Chartmetric Colombian stars Paola Jara and Jessi Uribe are part of Colombia’s movement, as its regional music goes international. As we explored in Part 1 of this series about Mexico, the explosion of digital platforms has not only propelled the careers of mainstream Pop and Hip-Hop acts, but it has also helped to bring the world’s regional Latin music genres into the limelight. Latin America, being such a big market economically, culturally, and geographically, has countless regional Latin music genres to offer; and the possibility of any of them crossing over to regional success is real. One country in particular has managed to become an epicenter of music production, songwriting, and the emergence of many of today’s Latin music superstars: Colombia.