OTC Medications Market 11 OTC medications market is expected to gain market growth in the forecast period of 2020 to 2027. Data Bridge Market Research analyses the market to account to USD 557.99 billion by 2027 growing at a CAGR of 7.0% in the above-mentioned forecast period. Increasing adoption of OTC drugs will helps in the growth of the market. The major players covered in the OTC medications market report are Johnson & Johnson Services, Inc., Novartis AG, Bayer AG, sanofi-aventis U.S. LLC, Pfizer Inc., GlaxoSmithKline plc, Perrigo Company plc, Reckitt Benckiser Group plc., Takeda Pharmaceutical Company Limited., Alkem Labs, Sun Pharmaceutical Industries Ltd., Cipla Inc, Teva Pharmaceutical Industries Ltd., Dr. Reddy’s Laboratories Ltd. Piramal Enterprises, Merck & Co., Inc, F. Hoffmann-La Roche Ltd, among other domestic and global players.