Propaganda of none state actors Propaganda of none state actors Branding is propaganda, Marketing is propaganda and Public Relations is propaganda. In other words, propaganda is a nuetral concept that can be used either for good or for bad. The concept of propaganda has been used to advance the greatest course of humanity, it has also been used to advance its cruelest. Propaganda was used to set Africa free from colonialism, it was also used to pitch it against each other in war. Propaganda was used to de-market African spiritualism, it was also used to elevate African nationalism. If you see an African wearing suit during hot whether, that’s because of propaganda.