We'll soon meet in your inbox. Please wait... India is among the top three internet markets with close to 700 million users and its digital policy making is being followed closely. If companies accede to government diktats in India, they can’t refuse to do elsewhere, according to internet and legal experts. India’s ban of Chinese short video app TikTok had been cited in the US executive order seeking a similar halt on the Bytedance-owned company. In the past, India’s demand for traceability had also found resonance in countries such as the US, the UK and Australia. The new Intermediary Liability Rules mandate social media companies with over 5 million users in India to not just enable traceability of end-to-end encrypted messages, but also establish local offices with senior officials to deal with law enforcement and user grievances.