It wasn't until boy band New Kids on the Block took the stage in 1991 that fans started to see the mid-game break as a concert-like performance. Then, two years later, Michael Jackson raised the bar. In the last 30 years, the Super Bowl halftime show has featured some of the hottest superstar performers including Prince, Beyonce and Lady Gaga. These jaw-dropping performances can even garner more attention than the game itself. In fact, around 11% of consumers are planning to tune in just for the halftime show this year, according to data from Oracle. The computer technology company surveyed 2,000 respondents between Jan. 8 and Jan. 9 that planned to watch the Super Bowl and 17% said that their favorite part of the big game was the halftime show.