Call it a transcontinental battle of illuminated Van Goghs. Starting next year, audiences on both shores of the US, as well as in the heartland, will be able to immerse themselves in lush, Instagram-friendly environments created through high-resolution, glowing digital renditions of works by masters such as the famed Post-Impressionist, courtesy of no fewer tmhan three different companies. Let’s compare the three battling visions coming to a city near you. On the East Coast, Parisian company Culturespaces is bringing illuminated versions of the Dutch master’s works to New York. The French outfit, whose light shows have drawn millions in France, is supported in this effort by IMG, the Los Angeles talent agency that backs the tony Frieze art fair as well as glitzy events like New York Fashion Week.