Updated: All the Beauty M&A Deals of 2021 Women's Wear Daily (WWD) 3 hrs ago Allison Collins More from WWD Just a few weeks into 2021, there have already been multiple billion-dollar beauty M&A deals, including the Estée Lauder Cos. Inc.’s deal to acquire the rest of Deciem, parent company of The Ordinary, and Shiseido inking a deal to sell its personal care business to CVC Capital. There have also been smaller deals, as venture capitalists continue to back beauty companies. Here is a list of the beauty M&A transactions so far in 2021: January Paper Cosmetics, a direct-to-consumer natural and sustainable deodorant brand, closed a funding round. Terms were not disclosed.