Watchmaking challenge: A Swiss watch assembled at 30,000 ft

A watch was assembled for the first time at an altitude of over 30,000 ft, thanks to a unique collaboration between Geneva Tourism and Swiss International Air Lines (SWISS). On board the flight that connected Geneva to New York on October 18th, representatives from both entities, along with a master watchmaker from Geneva, worked at a specially arranged workstation in the business class to assemble a watch during the journey between the two cities. This exceptional timepiece will be showc...

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