Live Breaking News & Updates on Ad tech

Stay informed with the latest breaking news from Ad tech on our comprehensive webpage. Get up-to-the-minute updates on local events, politics, business, entertainment, and more. Our dedicated team of journalists delivers timely and reliable news, ensuring you're always in the know. Discover firsthand accounts, expert analysis, and exclusive interviews, all in one convenient destination. Don't miss a beat — visit our webpage for real-time breaking news in Ad tech and stay connected to the pulse of your community

Pedigree adopts AI to give 'glow ups' to shelter dog ads

Marketing news, voices and jobs for industry professionals. Optimized for your mobile phone.

New-zealand , Fabio-alings , Dive-brief , Pet-homelessness , Global-brand-vice-president-fabio-alings , Brand-strategy , Creative , Ad-tech , Marketing-tech ,

On-site search data comes to CTV planning via Captify, Magnite deal

Marketing news, voices and jobs for industry professionals. Optimized for your mobile phone.

Maldives , John-lee , Google , Dive-brief , Search-intelligence , New-york , Andrew-bez , Agencies , Data-analytics , Analytics , Ad-tech , Marketing-tech

Expedia signs up as Netflix's first global ad partner

Marketing news, voices and jobs for industry professionals. Optimized for your mobile phone.

Japan , Germany , Australia , Canada , Brazil , France , Mexico , Japanese , Hiro-murai-atlanta , Amy-reinhard , Jon-gieselman , Netflix

Global mobile ad spend to reach $402B in 2024 fueled by social, creators

Marketing news, voices and jobs for industry professionals. Optimized for your mobile phone.

Colombia , Finland , New-zealand , China , Chinese , Theodore-krantz , Lexi-sydow , Dive-brief , Brand-strategy , Mobile , Mobile-marketing

How Ad Tech Is Transforming Digital Advertising And Driving Impact

Adtech is driving an impact in today’s society, the transformative power of adtech, or advertising technology, is reshaping the way businesses connect with their targe...

Verasity-adtech , Optimize-campaign-launches-use-adtech , Youtube , Solutions-prioritize , Integral-ad-science , Compensation-the , Measures-leveraging , Control-web , Video-player-verasity , Programmatic-efficiency-leverage , Real-time-insights-take , Campaign-launches-use-adtech

CES 2024: NBCU Intros New Tech Tools At Center Of Ad Transformation

What’s a major media company supposed to do to grow its linear TV business and streaming? NBCU offers up One Platform Total Audience. What does this mean for brands?

Paris , France-general- , France , Nbcuniversal-mark-marshall , Jimmy-fallon , Consumer-electronics-show , Olympics , Comscore , Netflix , Global-advertising , Paris-olympics , Outlook-report

How The Growing Divide Between Retailers And Brands Threatens Success

Conversations around retail media tend to focus on potential in terms of reach and revenue, with forecasts reaching into the hundreds of billions over the next few years.

Gary-drenik , Greg-stevens , Prosper-insights , Ai , Post-pandemic , Consumer , Machine-learning , Retail-media , Retailers , Brands , In-store-shopping

Lost In A Sea Of Ad Tech? Here's How To Pick Your Partners Across The Funnel

Thanks to a wealth of platforms and approaches, the digital advertising landscape can be a daunting quagmire. Here’s Artefact’s Bernal Mazaira to help us through the paid media funnel.

Youtube , Instagram , Media-agency-briefing , Facebook , Google-ads , Trade-desk , Amazon-music , Meta-ads-manager , Sponsored-ads , Google-ad-shopping-ads , Bing-ads

Amazon's AWS helps marketers tackle data fragmentation with machine learning

Marketing news, voices and jobs for industry professionals. Optimized for your mobile phone.

Seoul , Soult-ukpyolsi , South-korea , Oregon , United-states , Singapore , Sydney , New-south-wales , Australia , London , City-of , United-kingdom

Google: Google is being sued by a big US media house, here's why

The media house accused Google of carrying out a deceptive scheme for the last 10 years.

New-york , United-states , Dan-taylor , Gannett , Google , Southern-district , Google-ad-manager , Google-advertising , Google-ads , Advertising , Ad-tech ,

Live Breaking News & Updates on Ad tech

Marketing news, voices and jobs for industry professionals. Optimized for your mobile phone.New-zealand , Fabio-alings , Dive-brief , Pet-homelessness , Global-brand-vice-president-fabio-alings , Brand-strategy , Creative , Ad-tech , Marketing-tech ,

Marketing news, voices and jobs for industry professionals. Optimized for your mobile phone.Maldives , John-lee , Google , Dive-brief , Search-intelligence , New-york , Andrew-bez , Agencies , Data-analytics , Analytics , Ad-tech , Marketing-tech

Marketing news, voices and jobs for industry professionals. Optimized for your mobile phone.Japan , Germany , Australia , Canada , Brazil , France , Mexico , Japanese , Hiro-murai-atlanta , Amy-reinhard , Jon-gieselman , Netflix

Marketing news, voices and jobs for industry professionals. Optimized for your mobile phone.Colombia , Finland , New-zealand , China , Chinese , Theodore-krantz , Lexi-sydow , Dive-brief , Brand-strategy , Mobile , Mobile-marketing

Marketing news, voices and jobs for industry professionals. Optimized for your mobile phone.Seoul , Soult-ukpyolsi , South-korea , Oregon , United-states , Singapore , Sydney , New-south-wales , Australia , London , City-of , United-kingdom

​The media house accused Google of carrying out a deceptive scheme for the last 10 years.New-york , United-states , Dan-taylor , Gannett , Google , Southern-district , Google-ad-manager , Google-advertising , Google-ads , Advertising , Ad-tech ,