The Drum | More Than A Dozen Top Brands Are Now Trialing ITV's Retail Media Solution
The product was launched by Boots and Tesco to give FMCG companies a VOD targeting solution based on loyalty card data.
Source: thedrum.com
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The Drum | If TikTok Does Get Banned, Where Will Advertisers Go?
As talk of the app being banned gains momentum, we catch up with marketing experts to find out where they see ad spend going instead.
Source: thedrum.com
Planning for the future- Emergence of Addressable TV: Best Media Info
Best Media Info: The second day of ad:tech 2023 saw agency professionals talk about how audiences have become highly fragmented in the current times unlike the yesteryears and why it is crucial to reduce spillage and | Television News
Source: bestmediainfo.com
GroupM's Finecast to launch addressable TV report with Kantar on December 7: Best Media Info
Best Media Info: 'The Changing Landscape of Indian Television' report will focus on how Indian consumers are engaging and consuming TV content| Television News
Source: bestmediainfo.com
Realytics intros single source campaign measurement for STB TV ads
Aiming to address the need for innovation in TV advertising, campaign measurement adtech company Realytics has launched Box Exposition Engagement (BEE), a singl...
Source: rapidtvnews.com