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Per a new multi-year agreement between LG’s advertising arm and Magnite, the largest independent supply-side platform, advertisers and publishers will gain exclusive screen-level content data. Ultimately, the move could help reduce ad waste and maximize brands’ ad spend.
WPP-owned media investment group GroupM has announced the launch of its Finecast addressable TV company in Spain, bringing to the market the ability to enable a...
Could Netflix have stayed ad free? Matt Boffey, chief strategy and innovation officer at Superunion, believes so – here’s how...
Connected TV (CTV) offers marketers the best of both worlds; it has the direct targeting of online, as well as the reach and high ad completion rates that come with TV – which is great, but which way do you measure it?
The Netflix empire is shrinking after 10 years of successive growth – a sign that competition is heating up in the streaming space. In response chief executive officer Reed Hastings ripped up the script to announce that it will introduce an ad-supported tier in the next two years. The Drum asks advertisers to envision what this model could look like.