This topic section of WhatTheyThink focuses on offset print production. It features news, commentary and analysis on technical and business trends affecting offset print production.
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A Monotype study aims to answer “questions about the cultural differences in perceiving meaning and emotion in type.” Chinese signmakers use infinity mirrors to create cool LED signage. A road sign in Canada wishes monarch butterflies a safe migration. “The golden age of ballooning” led to the first aerial maps. AR-based windows for tour buses. Auto-focusing eyeglasses! The graphene-based “Everything Proof Pants & Shirt.” 3D-printed compostable shoes. Torn from the headlines: is it safe to eat snow? Burning question: why does Norway have so many fjords? Puckish teenager tapes fish to ATMs, for some reason. Hidden Valley and Burt’s Bees collaborate on ranch-flavored lip balm, much to the bees’ dismay. All that and more in WhatTheyThink’s weekly miscellany.
Did you know that most of what you buy online and ship back as a return ends up in the landfill? It’s too expensive for most companies or their reverse logistics operators to put them back up for sale, so they just ship them off to the landfill. In this space, we have written a great deal about the evil effects of Fast Fashion, and this is just another one. I hope after reading this article, you will take a serious look at your buying habits. The truth is, we as consumers hold the power. If we stop buying Fast Fashion, and if we discontinue the detrimental practice of bracketing shopping, we can make a huge difference. Don’t know what bracketing shopping is or if you are guilty of it? Read on!
A look ahead to 2024 likely includes an even hotter year than 2023, which was a record breaker. Sustainability goals and efforts will increasingly be in the crosshairs government agencies, industry watchdogs, brand owners, and consumers all are looking to drive reductions in greenhouse gas emissions, plastic waste and more, supporting companies that have sustainability as a key business driver. Printing and packaging companies who aggressively pursue reduction in their own environmental footprint, and work closely with customers to help them calculate theirs, will have a competitive advantage in 2024 and beyond.