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Despite Musk’s criticism of Media Matters’ recent research, X admits in a lawsuit filed Monday against the watchdog that advertisements on X are sometimes served next to “controversial content.”
New data indicates that misinformation about the war is spreading like wildfire on the Elon Musk-owned platform. The company denies the claims, but media buyers remain wary of the brand safety risks on X.
Report from the Ad Association and Warc shows bumper year for Christmas ad spend – which must be music to ITV’s ears after its total ad revenues fell 7%.
On a recent trip to Singapore ahead of the sixth annual Bloomberg New Economy Forum this week, Bloomberg Media CEO Scott Havens sat down with Campaign to discuss how it dealt with the drop in traffic from Facebook, which also impacted its ad revenue.
The streaming platform plans to use ultra-popular programs like Squid Game and The Crown to attract more advertising dollars, while also introducing lower-funnel, interactive formats. But the competition remains fierce.