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Sitting cross-legged on a carpeted floor, the 12-year-old presented her Christmas haul from various relatives on TikTok: Four pairs of shoes (including custom Converse and Mini Uggs), Kendra Scott earrings, a pink Apple Watch, a 40-ounce Stanley tumbler in sage green, and a cache of beauty products from Fenty, Ouai and Summer Fridays, among others. Estimated retail? Roughly $2,200 to check off the most sought-after prizes of an increasingly influential consumer: 10- to 13-year-olds.Subscribe to
A private school headteacher has warned that “Generation Alpha” need to take life less seriously and not carry the cares of the world on their shoulders.
© Provided by Xinhua A group of incredibly talented youngsters have emerged in the world of skateboarding, making their mark at the Asian Games with th
The Business 2030 vision is a cloud and AI-enabled world in which consumers and employees respect humanity and the planet, says Suren Naidoo, VP of international presales at OpenText.
Raised in a world where artificial intelligence, augmented reality and gaming have become ubiquitous, along with Gen Z individuals, both groups of youth are set to become a key growth engine of global consumption that brands should engage with.
There are a lot of lessons to be learned about the current and emerging crop of students soon to become Generation Alpha, which demographic experts say will be the largest group of foodservice consumers next to Millennials.