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How Will Premium Streaming App Subscriptions Evolve? - Vimarsana News

How Will Premium Streaming App Subscriptions Evolve?

Navigating today's streaming apps and subscriptions can seem unnecessarily complicated, particularly as paid subscription and free service apps from major content companies often sit side by side, even appearing to compete with each other. Is this a necessary condition, what factors are driving it, and how is it likely to change? Warner Bros. Discovery's Daniel Trotta, Conde Nast's Jennifer Jones, and ESHAP's Evan Shapiro discuss in this clip from their panel at Streaming Media Connect 2023.

YouTube Tests Its Advertising Sway--Side-Stepping Standards, Winning Budgets - Vimarsana News

YouTube Tests Its Advertising Sway--Side-Stepping Standards, Winning Budgets

YouTube may be too big to ignore. The question for advertisers might be - is it so big that it doesn't have to play by the rules? Hunter Terry of Lotame discusses many of the unusual and unexpected advertising advantages that YouTube currently possesses and what that means for the overall CTV advertising industry.

YouTube Tests Its Advertising Sway--Side-Stepping Standards, Winning Budgets - Vimarsana News

YouTube Tests Its Advertising Sway--Side-Stepping Standards, Winning Budgets

YouTube may be too big to ignore. The question for advertisers might be - is it so big that it doesn't have to play by the rules? Hunter Terry of Lotame discusses many of the unusual and unexpected advertising advantages that YouTube currently possesses and what that means for the overall CTV advertising industry.

Side-Stepping Standards, Winning Budgets – YouTube Tests Its Advertising Sway - Vimarsana News

Side-Stepping Standards, Winning Budgets – YouTube Tests Its Advertising Sway

YouTube may be too big to ignore. The question for advertisers might be - is it so big that it doesn't have to play by the rules? Hunter Terry of Lotame discusses many of the unusual and unexpected advertising advantages that YouTube currently possesses and what that means for the overall CTV advertising industry.

Update from IBC 2023 – Warner Bros. Discovery Eyes "Massive Opportunity" for Ad-Lite VOD - Vimarsana News

Update from IBC 2023 – Warner Bros. Discovery Eyes "Massive Opportunity" for Ad-Lite VOD

Adrian Pennington reports from IBC about Warner Bros. Discovery's new 'ad-lite' VOD approach, with its launch of an ad-lite version of Discovery+ in Germany and its new TNT Sports venture. He also reports on the recent YouTube Primetime European launch.