MediaCom partners Ozone Project to produce mobile ads
The offering is akin to the Stories format seen on Instagram.
Source: campaignlive.co.uk
Page 7 - Ozone Project News Today : Breaking News, Live Updates & Top Stories | Vimarsana
Stay updated with breaking news from Ozone Project. Get real-time updates on events, politics, business, and more. Visit us for reliable news and exclusive interviews.
Top News In Ozone Project Today - Breaking & Trending Today
The European Addressable Media Initiative Unveils Expert Advisory Group
The European Addressable Media Initiative has announced the formation of its Expert Advisory Group, with senior advisors from Channel 4, DATMEAN, GroupM, Interpublic Group, ITV, Omnicom, Publitalia ’80, Roku and many more key players, as it gears up to support the development of addressable media in fast-changing European markets.
Source: thedrum.com
The Trade Desk Extends UK Publisher Access With Ozone Deal
The deal gives new access to 12 premium publishers’ online inventory.
Source: adweek.com
The Ozone Project Scales Up Publisher Offering With The Trade Desk Partnership
The Trade Desk has forged partnered with publisher partner The Ozone Project to associate more brands than ever before with high-quality news and journalism.
Source: thedrum.com
IPA Bellwether predicts ad spend rebound – marketers react to the ups and downs
2022’s UK ad spend growth has been dulled by Omicron uncertainty but remains in a steep ascent, according to the IPA Bellwether report on Q4 2021. Marketers will have to make do with a “still-strong” 5.2% of ad spend growth (previously 6.2%).
Source: thedrum.com