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Digitisation is transforming the sneaker industry, offering a host of new possibilities exemplified by Nike’s RTFKT Web3 studio, Zellerfeld’s 3D-printed shoes and design platform Sol3Mates.
Fashion is taking to the online metaverse, designing digital collections that can transfer to the real world, and testing their popularity without creating waste.
To materialise its vision of selling virtual sneakers, the footwear and apparel giant has brought RTFKT (pronounced as artifact), a company that manufactures digital sneakers.
Nike’s acquisition of RTFKT comes shortly after the company launched an NFT-based project – CloneX -- in partnership with Japanese artist Takashi Murakami.
NEW YORK, Dec 14 — Why buy the latest pair of sneakers, when you can buy the latest pair of virtual ones instead? Nike joined the wave of brands buying into excitement over virtual goods yesterday as the sportswear giant announced it has bought RTFKT, a company that makes digital...