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University of Michigan study spots inconsistent practices as companies engage in "cause marketing." Telling how much good you re doing isn t easy. ....
Chennai : IFMR Graduate School of Business at Krea University will be conducting the third edition of their research symposium on Finance and Economics virtually on June 16 and 17, 2022. The Research Symposium aims to bring researchers, academicians, ....
Some companies are specific and transparent when it comes to their charity, others vague and opaque.
That leaves room for companies to exaggerate or even lie about how much they give to worthy causes. It's important for government regulators to monitor firms' cause marketing activities and asses ....