Live Breaking News & Updates on Unctional beverages

Stay informed with the latest breaking news from Unctional beverages on our comprehensive webpage. Get up-to-the-minute updates on local events, politics, business, entertainment, and more. Our dedicated team of journalists delivers timely and reliable news, ensuring you're always in the know. Discover firsthand accounts, expert analysis, and exclusive interviews, all in one convenient destination. Don't miss a beat — visit our webpage for real-time breaking news in Unctional beverages and stay connected to the pulse of your community

Unilever's Liquid I.V. makes China debut amid soaring electrolyte drinks market

Unilever says the launch of its hydration brand Liquid I.V. into China earlier this year came at “the right moment”, citing recent rapid growth in the country’s electrolyte beverage sector as a key factor.

Australia , China , United-kingdom , Dalian , Liaoning , California , United-states , Canada , Shanghai , Chinese , Seb-zhang , Douyin-tiktok

Functional foods and their appeal to consumers

Functional food brands face a range of challenges, from taste to health claims, in order to get their products to appeal to consumers, and educate them about product potential.

United-kingdom , Augustus-bambridge-sutton , Hannah-skingle , Steven-van-middelem , Fhirst-van-middelem , Kerensa-broersen , Susie-macarthur , Tenacious-lab-macarthur , Tenacious-labs , Positive-nutrition-digital , Amy-moring , Van-middelem

The white space in functional beverages? Niche innovations, loyal consumers

Brands that want to lead the next generation of functional beverages need to stop thinking about following the big trends: and instead set their sights on niche – but highly loyal – consumers. How do you identify these areas - and successfully build a brand in these spaces?

United-kingdom , Brazil , Fujian , China , Ireland , Chinese , Brazilian , Hottea-mama , Holland-barrett , Marcela-tupinamba , Jose-carlos-tavares , Matthew-barry

Stress relief through functional foods

In our highly stressed-out age, functional food can be a way to ease the load. But where do we look for stress relief, and what foods do we consume?

Germany , Israel , United-kingdom , Israeli , Gillian-anderson , Rachel-yarcony , Hannah-skingle , Positive-nutrition , Alon-chen , Markets , Oft-drinks-amp-water

Expo West: Pickle Juice offers muscle cramping relief without actual pickles

Pickle Juice’s research-backed proprietary blend of acetic acid and natural ingredients was developed to relieve muscle cramping quickly, while tasting like pickles without having anything “to do with pickles,” Fillip Keuppens, the company’s EVP, explained to FoodNavigator-USA during the Natural Products Expo earlier this month.

United-kingdom , Kevin-miller , Brigham-young-university , Stirling-university , Walmart , Pickle-juice , Brigham-young , Chili-lime , Manufacturers , Oft-drinks-amp-water , Unctional-beverages , Td

Smoove's prebiotic beverages place African culture in the spotlight

Tapping into the multi-billion dollar functional beverage market, Smoove’s RTD prebiotic juice is a cultural nod to African representation through indigenous and traditional ingredients, like tropical almond, tamarind and African cherry, while responding to consumers’ growing interest in international flavors.

Nigeria , United-states , American , Nigerian , Aiden-okosun , Innova-market-insight , African-american , Roselle-hibiscus , African-cherry , Tropical-almond , Velvet-tamarind , Manufacturers

Tummy Buddies seek to address lack of gut health products for toddlers with synbiotic flavoured water

Tummy Buddies, a start-up from Australia, has created a range of synbiotics flavoured water designed to address what it perceives as a lack of gut health products for toddlers.

New-zealand , Rita-sellars , George-assaf , Qe-food-stores , New-south-wales , Food-standards-australia-new , Tummy-buddies , Manufacturers , Oft-drinks-amp-water , Unctional-beverages , Rebiotics , Ostbiotics

Australia's Savvy Beverage calls for greater honesty and transparency about ingredients content among functional beverage firms

Aussie brand Savvy Beverage has called out what it believes is the prevalence of highly priced functional beverages that contain inadequate beneficial ingredients, imploring greater honesty and transparency among companies to advance the emerging category.

Australia , Australian , Mark-curry , Savvy-beverage , Nutrition , Ceania , Ortification , Everages , Unctional-foods-and-drinks , Unctional-beverages , Ootropics

Odyssey Elixir raises $6m to shore up inventory, expand in c-stores

Functional mushroom brand Odyssey Elixir raised $6m, which will help it keep up with inventory and expand its distribution, including in c-stores, company founder and CEO Scott Frohman told FoodNavigator-USA.

Florida , United-states , Greg-robbins , David-fridkin , Richard-laver-of-rocket-beverage-group , Richard-laver , Rocket-beverage-group , Red-bull , Manufacturers , Everage , Nvesting-amp-fundraising , Ealth

Crystal Light feature brand refresh with new functional product line, enters mocktail category

The new year sparks a refresh not only for consumers but also for Kraft-Heinz’s powdered flavor enhancer, Crystal Light, which introduced a new logo, typography, photography and packaging to coincide with its new functional product lines inspired by consumer demand for better-for-you products that also taste great.

United-states , Jeremy-kross , Mai-tai , Kraft-heinz-company , Fruit-energy , Crystal-light , Orange-tangerine , Blueberry-pomegranate , Classic-lemonade , Fruit-punch-flavored-energy-boost , Watermelon-margarita , Blackberry-mojito