Page 13 - Universal Analytics News Today : Breaking News, Live Updates & Top Stories | Vimarsana

With the end of Universal Analytics (UA) on the horizon, it’s time for hoteliers to get serious about preparing for the shift to Google Analytics 4 (GA4). Beyond the new platform and interface, GA4 represents a monumental change for the hospitality industry that prioritizes holistic user journeys and omni-channel approaches over cookies and invasive trackers to measure performance across websites and mobile devices. To successfully make the switch, hotels need to set up a transition timeline, decide how and where to safely store existing data, and update the reports and dashboards they want ...

If the goal is to be future-proof, then upgrading your technology suite with a privacy-first future in mind is the way forward. Google’s Alice Crawley shares the key benefits of switching to Google Analytics 4 (GA4) ahead of the July 1 sunset of Universal Analytics.

The new metrics include country, manual term, mobile device info, minute, new vs returning and session duration.

Wisc.edu - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from wisc.edu Daily Mail and Mail on Sunday newspapers.

It's easy to make mistakes that can hinder the accuracy and reliability of the data collected. Avoid them with this detailed guide for GA4.