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Walmart preps mealtime inspiration with shoppable Snapchat lens

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Can livestream shopping in the US catch up to China's soaring growth?

Retail industry news, voices and jobs. Optimized for your mobile phone.

China , United-states , Chinese , Oprah-winfrey , Bryan-moore , Garth-brooks , Austin-li , Dolly-parton , Paul-mccartney , Walmart , Twitter , Mckinsey-co

Can livestream shopping in the US catch up to China's soaring growth?

Marketing news, voices and jobs for industry professionals. Optimized for your mobile phone.

China , United-states , Chinese , Oprah-winfrey , Bryan-moore , Garth-brooks , Austin-li , Dolly-parton , Paul-mccartney , Walmart , Twitter , Mckinsey-co

Heinz calls on hot dog and bun companies to sell equal packs

Heinz calls on hot dog and bun companies to sell equal packs
marketingdive.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from marketingdive.com Daily Mail and Mail on Sunday newspapers.

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The Kraft Heinz Company (NASDAQ:KHC), Wal-Mart Stores, Inc. (NYSE:WMT) - Kraft Heinz Partners With Walmart, eko

The Kraft Heinz Company (NASDAQ:KHC), Wal-Mart Stores, Inc. (NYSE:WMT) - Kraft Heinz Partners With Walmart, eko
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Walmart expands Cookshop streaming service, adds new content from Jamie Oliver, Sofia Vergara, Patti LaBelle

Walmart is cooking up content.
The retailer is churning out a veritable buffet of new food content for its Walmart Cookshop streaming video service, including segments featuring cooking tips and recipe demonstrations from stars like Sofia Vergara, chef Jamie Oliver, Patti LaBelle and Ree Drummond, otherwise known as as "The Pioneer Woman."
Ree Drummond, also known as Pioneer Woman.
(Pillsbury)
Walmart is serving up nearly 40 free cooking videos with 22 new episodes via its partnership with Eko, an interactive video platform available on Walmart’s website, according to Eat This, Not That! Episodes include "Perfect Party" hosted by Sofia Vergara and her son Manolo, and "Set the Table" featuring Ree Drummond's hosting tips.

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Walmart Just Debuted These Celeb Cooking Shows Online

Walmart Just Debuted These Celeb Cooking Shows Online
© Provided by Eat This, Not That!
walmart website
Walmart now has 38 free new cooking videos and shows featuring some of your favorite chefs and celebs all on the Walmart Cookshop website. (Related: 100 Unhealthiest Foods on the Planet.)
Of the 22 new videos are more episodes of
Veggie Boost with Jamie Oliver and
Over the Top with Patti LaBelle, plus
Interactive Tasty, and even the
Perfect Party with Sofia Vergara and her son
Manolo. They join others like
Set The Table With The Pioneer Woman (Ree Drummond),
Mystery Basket, and
Shortcut Chef.
Walmart Cookshop "is like watching your favorite food shows but with an easy way to purchase any needed ingredients," the company says on its website. "You control the ingredients, flavors, and outcomes while learning helpful kitchen tips as you watch."

Jamie-oliver , Patti-labelle , Walmart , Walmart-locations-now-offer-delivery-service , Perfect-party , Eat-this , Walmart-cookshop , Veggie-boost , Interactive-tasty , Sofia-vergara , Ree-drummond , Mystery-basket

Walmart Has Free Cooking Shows And Videos On Its Site

Walmart Has Free Cooking Shows And Videos On Its Site
delish.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from delish.com Daily Mail and Mail on Sunday newspapers.

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Walmart Expands Its Cookshop Concept

Singer Patti LaBelle has taken part in Walmart Cookshop, a free interactive video hub.
Celebrities and interactive videos and related tools could help Walmart gain more power among food retail shoppers.
In another example of how retailers of all types — including those selling groceries — are trying to deepen the consumer experience, Walmart and Eko, an interactive video company, are expanding Walmart Cookshop. The free interactive video hub offers custom content from such celebrity chefs and hosts as Jamie Oliver, Sofia Vergara, Patti LaBelle and Ree Drummond, a.k.a. The Pioneer Woman.
Walmart Cookshop has gained 22 new episodes, including a special featuring Sofia Vergara and her son Manolo. New episodes of Tasty, Shortcut Chef, Veggie Boost, Mystery Basket and Over the Top are now available, along with a variety of improved features and updates to the Walmart Cookshop interface, including updated player controls, a “My Favorites” section to save recipes, a new share function and additional shopping moments along the user journey to allow customers to shop the moment they are inspired.

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