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to what they did in 2019. erm, the conservatives - are a bit slower off the mark. i mean, certainly their- advertising spend is maybe not even a quarter of what labour have done so far. _ but, you know, they'rel still significant amounts of money and i think we're going to see both parties i absolutely breeze past - what they did last time fairly quickly in the campaign. and, just, have we got any evidence? i mean, sean, who we werejust speaking to, clearly thinks they do work, but have we got any evidence that micro—targeted digital campaigns actually work? i mean, presumably they wouldn't be spending all this money if they didn't think they did. yeah, i think there's| a few...there's a few reasons for this. i mean, part of this isjust- you have all of these channels available and all of these . audiences available to you, there is just a sort _ of mutually assured destruction logic to political campaigning, which is, you know, _ there is no tomorrow, - we have a budget, we have to spend it, we have. to reach people, and, you know, we'll see - what the other guys are doing and we'll try and match it. and back and forward we go. so i think there's some of that. - ithink, you know, there is evidence from various places over time where,
but couldn't beat the cut line of 8 over par... ending up 10 over. i wanted to make the cut, obviously, i wanted to make the cut, obviously, i knew i was kind of hovering around it but i just i knew i was kind of hovering around it but ijust couldn't get anything going on the back. i wasn't hitting my shots well off the tee, i really struggled off the tee this week and just wasn't getting it close. the majority of my hols, i was saving pars so it is kind of tough out here trying to get under the cut line. what make much more build—up to the chappies league final on our website and via the app. that's it for now, back to you stop studio: you, thank you very much for all the sports news. we studio: you, thank you very much for all the sports news.— all the sports news. we will return to south africa's _ all the sports news. we will return to south africa's election _ all the sports news. we will return to south africa's election where . all the sports news. we will return | to south africa's election where the parties are gearing up for coalition talks as the african national congress looks certain to lose its outright majority for the first time since the end of apartheid. let's cross now to speak to our africa correspondent barbara plett usher whojoins
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