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Macca's, DDB Sydney and OMD named $1M winners in Nine's 2021 State of Originality Competition

July 23 2021, 9:17 am | BY Ricki Green | 2 Comments
McDonald’s is the winner of the biggest prize in Australian advertising, along with its agencies DDB Sydney and OMD: $1 million worth of inventory as the winners of Nine’s State of Originality competition.

Determined by an all-star judging panel and the Australian public, Nine’s State of Originality challenged brands and agencies to take the platform of State of Origin and create unmissable ads that captured the attention of the millions of viewers watching each round of the series.
The winning McDonald’s ad, “End of Night”, celebrates a part of the footy seldom shown: the period several hours after the big game. We follow a street sweeper driving around the city late at night as fans, revellers, commentators and Origin greats make their way home with one thing in common: a hunger for Macca’s.

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McDonald's campaign by DDB wins Nine's State of Originality

July 23, 2021 8:42
DDB’s ‘End Of Night’ campaign for McDonald’s has taken out Nine’s inaugural State of Originality competition, winning the prize of $1 million in advertising inventory across Nine’s assets.
The campaign ran in two versions across New South Wales and Queensland during State of Origin 2021, with OMD looking after media for the campaign.
Nine’s all-star judging panel, alongside the Australian public, voted to name the McDonald’s campaign the winner. Nine director of Powered, Liana Dubois, said: “My sincere congratulations go to McDonald’s and their agencies, DDB and OMD.
“They took up both the challenge and opportunity in State of Originality to produce some great work that showcases the power of original storytelling, beautifully executed and delivered within the right context.

Australia , Melbourne , Victoria , Sydney , New-south-wales , Adelaide , South-australia , Australians , Australian , Ben-eagleton , David-joubert , Matt-chandler

45th-Anniversary Concert: Dan Saunders, piano

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Dan-saunders , Assistant-conductor , டான்-சாண்டர்ஸ் , உதவியாளர்-நடத்துனர் ,

McDonald's celebrates 50 years in Australia with new integrated campaign from DDB

July 12, 2021 1:57
McDonald’s Australia has launched a new integrated campaign featuring some of Australia’s unique Macca’s traditions. The campaign celebrates the brand’s 50th birthday.
Dipping fries in sundaes, a wedding day at Macca’s, a P-plate Drive-Thru stop-off and visiting your local in thongs are on show in the campaign from DDB Sydney.
The leading hero TVC focuses on the role Macca’s has played in Australian culture since the first restaurant was opened in Yagoona in 1971. The campaign also highlights the cultural spin Australians have put on the restaurant chain, stating “We arrived as McDonald’s. You made us Macca’s”.

Australia , Sydney , New-south-wales , Australians , Aussies , Australian , Nichole-tsiros , Jack-nunn , Ben-welsh , Guihen-jones , Dan-saunders , Amanda-nakad

'Furry Vengeance' Became Brendan Fraser's Lowest-Rated Film for Its Eco-Friendly yet 'Vaguely Racist' Messaging

Several factors worked against Brendan Fraser's 'Furry Vengeance,' but on a positive note, it wouldn't be 2010's biggest critical flop.

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Howdy, Son. I'm the Law in This County – Texas Monthly

These fourteen Texas sheriffs are everything you thought a sheriff ought to be. But look quick; the old-time county lawman is riding off into the sunset.

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Pandemic means big business for home improvement companies

While the pandemic has put a damper on many types of businesses, those in the home improvement industry are red hot.

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Britain's best ever pub snacks - see if your favourite is on our definitive list

Britain's best ever pub snacks - see if your favourite is on our definitive list
Daily Star writers have ranked the best snacks to enjoy alongside a pint down the pub as we continue our celebration of free houses for our Great British Booze Off
Updated
The Daily Star has compiled a list of classic and quirky pub snacks (Image: Getty Images)
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Hawke-bay , New-zealand-general , New-zealand , Moscow , Moskva , Russia , Japan , Wellington , Kumara , Leicestershire , United-kingdom , Llanrhidian

How to find an eco-friendly home builder who takes sustainability seriously

Dan Saunders Construction/Haven
Solar panels and prefabricated insulated wall panels are just two of the energy-efficient features in this Riccarton Superhome.
This story was published on
It's important to ask the right questions to ensure you find a builder who takes sustainability seriously. Follow our guide below to make the process easier.
There are lots of environmentally friendly ways to build or renovate – from using recycled or sustainable materials, to incorporating passive solar design, which makes use of the sun for heating and cooling to minimise energy use.
But finding a builder who has sustainable values can require a bit of research. I know, because we are currently looking to upgrade our spare room (housed in a tin shed attached to our house).

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25 of Britain's best pubs toasted as The Great British Booze Off gets under way

25 of Britain's best pubs toasted as The Great British Booze Off gets under way
dailystar.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from dailystar.co.uk Daily Mail and Mail on Sunday newspapers.

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