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Top News In பிராண்ட் கவுண்டி ஆரோக்கியம் அலகு ஆன் Today - Breaking & Trending Today

White House Lawyers Tell Meena Harris to Stop Building Brand off Aunt VP Kamala Harris

Meena Harris appears to be taking advantage of her aunt’s glory and the White House is asking the niece of Vice President Kamala Harris to stop. ....

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Don't Cry Wolf Repositions As Brand Activism Specialist

LONDON — Don t Cry Wolf, one of the handful of PR agencies to so far become a B-Corp, has repositioned as the brand activism agency to reflect growth in its environmental and social change client base. ....

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Importance of ethical brand representation | Advertising

Photo by Mark de Jong on Unsplash
A myriad of brands get caught in a crossfire, sometimes warranted, sometimes unwarranted. Some brands’ campaigns trigger dissent in a particular group or community, while others’ logos seem vulgar in the eyes of the beholder.

A case in point is the recent controversy around the Flipkart-backed brand – Myntra’s – logo. To many, the logo represented the ‘M’ from the brand’s name, until NGO activist Naaz Patel said that it resembled female genitalia and deemed it offensive to women. Myntra ended up changing the logo.

Unsurprisingly, Patel’s petition sparked several conversations about when a brand should undergo the trouble to right the wrong of a single individual’s perception. ....

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VARTA AG: VARTA AG exceeds guidance, announces first-ever dividend payments and presents new brand identity

VARTA AG: VARTA AG exceeds guidance, announces first-ever dividend payments and presents new brand identity
18.02.2021 / 07:00

VARTA AG exceeds guidance, announces first-ever dividend payments
and presents new brand identity
Highly dynamic growth of around 140% in Group revenue to approximately ? 870m

Adjusted EBITDA rises by roughly 145% to approximately ? 239m
Adjusted EBITDA margin improves to around 27.5%
Microbatteries & Solutions records very strong fiscal year performance
Very positive development in the Household Batteries segment

Start of dividend payments: roughly ? 100m to be paid out
Promising outlook for 2021: organic growth in revenue and profit again on the cards for fiscal year 2021
Audited financial statements for 2020 to be published on 31 ....

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Want to create a healthy food brand? It's all in the name

Want to create a healthy food brand? It’s all in the name
A brand’s name can influence how likely consumers are to perceive it as healthy, reveals new research.
The interest in healthy food has grown rapidly among both consumers and food manufacturers in recent years. Previous research has shown that as well as nutritional information, non-sensory factors such as portion size and the colour and shape of its packaging can all shape the consumer s perception of healthy food.
However, it is less clear how brand names might influence perceptions of healthy food. That’s despite this being one of the most important external cues for product evaluation and which has been shown to affect the perceived quality of both products and brands. ....

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