it has been custom for decades. right now, there is no indication those norms and customs are changing. the president did call cnn and other outlets today. he seemed to enjoy the verbal combat. maybe we will see him do press conferences more often. there are concerns about chilling effects from the daily drumbeat, calling the news media fake, the cnn, the new york times, he continues, on a daily basis, to try to destabilise and delegitimise the american media. a lot of viewers, even some that voted for trump, that is troubling. answering questions, mostly words, not actions. i see journalists clearly, standing up straight, covering the biggest story in the world and not being intimidated. how many people out there, in the public, believe him when he says you and the new york times are fake news? that a very interesting question also. if you look at the polls, we know the trust in media is low. but trust in trump is also low. the ratings and traffic to news websites, including the bbc and cnn, it is sky—high. the public is very interested in knowing the truth about what trump was doing, by accessing fact checks for what he is saying. there are issues with trust. i would go back to the president's own polls. he tried to cite an outlier poll that is favourable, one that leans republican. most of them, gallup, from other organisations, they show the president with a 40% approval rating, very much under water in a very difficult situation. he has his base with him, there is no doubt about that. but he's not gaining support from the majority of the american people. when you hear him lashing out at the media, what he is really lashing out about is his unpopularity. you will know, as we know here, the news flow is very fast at the moment and very intense. ijust wonder how far he can keep this up and how far you guys can keep this up over the next four years. it's a good thing 2a hour news was invented 35 years ago, between television, radio and the web, we are seeing constant coverage of the president. i see a very big appetite on the part of the public for this coverage, including full very tough coverage that hold him accountable. that is why today was important, he was answering questions about prime minister is, is it the right thing to do? about prime ministers, is it the right thing to do? depends partly on context and partly the personality of the individual. with new labour, they suffered such a terrible press in the '80s, as she is at the moment, it becomes harder when you lose control, which will happen to her at some point. i have just been doing some talks for the bbc about six prime ministers, what i have learned us i ad—libbed my way through these talks is that the ones that lasted longest work, one way or another, teachers. they regarded part of their role as to constantly mimic it. thatcher was an instinctive teacher, always communicating simple messages as a matter of human course, almost. tony blair to this as well. maybe the story of 2016—17 is that the new labour spin model was completely bust come on two sides of the atlantic you have two contrasting new models. trump has broken all of the rules of the old spin model, and theresa may is breaking them.

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