it. he was in delaware alongside joe biden. campaigning there for chris coons. a democrat running against the controversial republican, the tea party favorite christine o'donnell, who of course vaulted tr nowhere. she was reported by my even in her part. after receiving the endorsement of sarah palin of the tea party, defeated mike castle to become the republican nominee. you know the story since then. the tape surfacing where she said she dabbled in witchcraft. the snl spoof. she's a witch burner. but despite the vice president and the president talking about everything they have done, the theme is familiar. we wants to use the metaphor of the economy in the ditch. the republicans asking for the keys back. it's hard to find a political pundit, expert, analysts you name it, who think the republicans won't take a house majority come november 2nd. the president trying to mitigate republican democratic losses. this is one bright spot in delaware where chris coons is actually up in double digits by 18 points. >> how much strategy goes into the other place where is the president is going to stop? as you're pointing out here, coons is ahead by a wide margin. in other spots, what's the president going to do there? >> you have to look at where the president is going and who he's speaking to. yesterday it was mtv, b.e.t., cmt audience. he's appeared on the university of wisconsin. on sunday he appears with none other than the much more poplar than the president or the vice president, first lady michelle obama at a big rally at ohio state university. they are time and time again trying to target the democratic base, that enthusiasm gap. the president himself refers to it time and time again out on the stump. there's more travel out west. oregon, washington, california. again for harry reid in las vegas. he heads to boston tomorrow to try to raise money for governor patrick and the dnc. so the president making the rounds. it's going to be a whirlwind from now until november 2nd. just over two weeks from now. >> thank you, sir. as mike mentioned there are key races to talk about out west. first, nevada senate race is ha political stew no incumbent wants to face. with the highest unemployment rate and foreclosure rate in the nation. that's what harry reid is up against. as sharron angle keeps up her attacks. take a listen. >> all these things i've talked about. my opponent is against those. my job is to create jobs. what she's talking about is extreme. >> harry reid, it's not your job to create jobs. it's your job to create policies that create the confidence for the private sector to create those jobs. >> next door in california the races are heating up. democrat jerry brown and republican meg whitman are offering dualing solutions for the state's massive economic troubles. in the senate race, it's barbara boxer against kari fiorina. it's a veteran politician against a former ceo in both of them. josh harwood is joining us today. what are we learning today out of jerry brown's side? >> reporter: well, there's parallels parallels to the dichotomy you mentioned. they say we bring a business sensibility to the job. we've run successful companies. what jerry brown told me is meg whitman is ducking off the specifics on how she would close california's $19 billion budget deficit. and he's got a new approach for getting it down. >> i'm proposing a new way to fix the budget. i balanced the budget. we cut taxes $4 billion. california created 1,970,000 jobs during the eight years i was governor. i want to start in about three weeks, call the entire legislature in and make sure every democrat and republican comes forward and gives their suggestion. and keep a meeting. whether it's 50 hours a week. five or six days a week until we get it done. if we have to take it to the voters for a special election, i'll do that. >> it won't be just if jerry brown wins just the congress in washington that has a lame duck session. he's going to call the legislature in and lock him in a room until they get it done. we'll see whether the voters regard that as a credible plan against meg whitman and the one thing jerry brown did not want to do today is revisit the "whore" comment that dominated the news. it's give an spring in the step of meg whitman. jerry brown said, i've said everything i want to say on that topic. >> california is on the president's map on his rally campaign, correct? >> reporter: absolutely. he's going to be traveling here. the president has got to rouse his base all over the country. bill clinton is coming in for jerry brown this afternoon to try to do his part. but everywhere democrats are hoping that a source of momentum for them will be not persuading swing voters, although they hope for that. they really want to get young people, minority voters, people, down scale voters who may otherwise side with the democrats, get them motivate todd come out and vote. otherwise the republican wave will dominate. >> john harwood, thank you ir, sir. attention, walmart moms, your vote could swing the election. the moms who shop at walmart and have kids under 18 could be the key difference in so many close races. we have a democratic pollster and the the president of momentum analysis. margie, full disclosure here. we're having you on. walmart sponsored this. they paid for the research that your firm, momentum analysis did and the republican firm did on this group of voters. but why target walmart moms, and why are they so important to these close races? >> they're important because they're swing. what we found in the research over the past year is three things that really define them. the first is they are deeply concerned about the economy. they are anxious about the economic climate. two, they're very much middle of the road, if not ambivalent on hot button issue like earmarks or gay marriage who the tea party. and then, three, they really swing. they are even party i.d. between democrats and republicans. they identify equally. they voted for obama in 2008. they lean republican in the generic ballot, in how they're going to vote in november. we'll be doing more work next week to see how they move. >> are you finding they are apathetic to the washington talk? >> it's not apathy as much as it is busy with other things. they are really try thing to ma sure the households are running smoothly. we did focus groups in three cities with the moms. they said stuff like i don't care about the deficit. i'm trying to make sure we get through the week. it's not so much of a disinterest. they really feel the effects of the economic policies very deeply. by huge numbers they say the policies affect them very deeply. but a lot of the day-to-day discussion that politicians have or that we have here in washington are not really speaking to these women's concerns because they're really thinking about the economy and jobs and schools and housing costs. these are the things really affecting their day-to-day lives. >> how do they classify themselves? are they liberal, moderate or a tea party? >> they're very much in the middle. they certainly, you know, they certainly were in the last poll we did where just as many said they're democrats as say they're republicans. the survey we did in may found they were more warm towards the gay rights movement than the tea party. ultimately the moms are more concerned about their economic situation than these washington topics. that's where the disconnect can be. >> as someone who does this for a living, twhafs the most surprising thing for you from the survey? >> one thing that was interesting we saw, and you can't always get it from the survey question. when we did the focus group and we talked about how you feel about president obama. while people give him a lower job rating, they didn't -- it wasn't out of negativity or they really blamed him. they said anybody would have had a difficult time given how bad things were. we feel badly for him he's had so many challenges. it wasn't really the kind of heat, how they feel about president obama that people sometimes describe to the lower job ratings. it really is just a function of how people feel about the overall economic climate. >> i know you were asking a lot of questions of these ladies, but did they provide answers in terms of what they're really looking for? what's the biggest thing they're looking for? is it all about the economy? >> it's about a lot about the economy. they want to feel that people are listening to them and understand their challenges and really speaking to them and not speaking in, you know, washington speak or not speaking in, you know, talking about issues that are just not really as important right now. so i think they just want to feel just like everybody. they want to feel understood. >> they want to feel understood. also feel secure in what they're doing. margie, thank you for joining us today. >> thank you. president obama's take on bullying plus dialing the cell phone dangers. next we talk to one doctor who says it should be consider ad national emergency. put your phones down. [ female announcer ] last year, the u.s. alone used over 39 billion plastic bottles of water. ♪ that's enough to stretch around the earth over 190 times. ♪ each brita filter can take up to 300 of those bottles out of the equation. it's a small step that can make a big difference. look for our coupon in this weekend's newspaper. so if you have a cell phone, and who doesn't, then pay close attention to this part of the show. ever since cell phone use exploded over a decade ago, there's been a lot of questions about the safety of cell phones and smart phones. are we using them the way they were intended, or are we ignoring the warnings that come with them? and then there's the issue of kids. are children risking serious illness every time they pick up the phone to make a call? deborah davis is the author of a new book, disconnect, the truth about cell phone radiation, what the industry has done to hide it and how to protect your family. the hard evidence is they're connecting cell phone use to brain damage, cancer and male sterility. >> that's correct. and i'm not the only one saying this. >> all right, so we have to have the other side in this. we reached out to the cell phone industry. they responded with letting us know their side of thing. their organization is referred to as ctia. the wireless industry defer to the scientific community when it comes to cell phones and health effects. -- okay, that was a mouthful of a disclaimer. now back to the questions for you. what are you saying in response to how they are saying it's okay. the fcc says it's fine. the cancer institute of america is saying that it's fine. >> well, that's not exactly what they say. if you read what's on the the website, what they say is here's how to reduce your exposure because we don't have a lot of data. the last study was in 2002. there are no studies under way at all. in fact, why do we have fine print warnings on all new smart phones? they say it's not safe to hold a phone in your pocket. because you can exceed the fcc exposure guidelines. >> just last month the fcc changed guidelines on cell phone safety. explain to us what the changes were. >> well, they removed something that was up on the website for a year and a half telling you that if you got a lower phone with lower radiation you were safer. most people don't know a cell phone is a two-way microwave radio that should never be held next to the brain or on the body, which is what the phone companies are telling you h the fine print warnings. >> but nothing is correlated directly to any type of diagnosis or illness that someone has around the country, has there? >> actually, that's not true. in studies that have been done in australia, in the united states and a number of other countries, they've taken sperm from men. and after the cell phone exposure, they die more quickly. men who use cell phones for four hours a day have half the sperm count of those who don't use cell phones at all. >> so what's the safest way to use a cell phone? >> the way i do, with a speakerphone or ear piece. you can do something really radical and occasionally turn them off. >> that is radical. i don't know if people are familiar with that. use a headset. don't carry the phone on your body. be ware of weak signal. don't leave it on the night stand. and there's also as you pro mote, turn it off. let's talk about, has anyone in the u.s. sue ad cell phone company over having a medical diagnosis they could link to cell phone use? >> there were some suits in the past. but there are some that are pending now. i think they're going to fair much more differently. we have a couple people who used cell phones as teenagers 20 years ago and have developed brain tumors. it's a terrible story. we should not allow it to become a broader pattern. that's why we're warning people as a campaign for safer cell phones on facebook and twitter. >> with you admitting you have a cell phone, you're tells us we need to walk away from cell phones, we just need to be more aware of how we use them. >> i use my cell phone. i do use it less. it would be smarter for people to realize you don't need to check your e-mail in the grocery checkout line. we need to get back to having conversations with people instead f us being so wired we don't connect anymore. >> do you think we'll have the information we need 20 years for now? >> i hope we don't wait 20 years. we have experimental evidence which i detail in the book that shows cell phones can affect dna. cell phones can produce markers in the blood of things that we know increase cancer. cell phones can weaken the blood brain barrier. we have enough evidence we don't have to treat this like tobacco and wait until we have enough sick or dead people before taking simple action to protect ourselves and our children. >> did you always use these precautions? what was your wake-up call? >> my wake-up call came three years ago, no, more like fife years ago when i was finishing my other book and i heard these warnings. i thought, it's impossible. i had three phones myself. i didn't want to believe it. i thought people were being silly. i learned they were correct and i was wrong to assume that a device like this had been tested for safety. cell phones have never been tested for safety. the standards we use for safety today are based on a 6'0" man weighing over 200 pounds talking for less than half an hour. think of the hundreds of millions of children in this country with much smaller heads and the safety standards are almost 20 years old. >> thank you for joining us to today to talk about this. we appreciate it. >> thank you so much. >> coming up next, find out what's making the news next, including who is seeing snow, snow, on october 15th. we're back with much more right after this. ♪ [ upbeat instrumental ] [ rattling ] [ gasps ] [ rattling ] [ laughing ] [ announcer ] close enough just isn't good enough. - if your car is in an accident, - [ laughing continues ] make sure it's repaired with the right replacement parts. take the scary out of life with travelers. call or click now for an agent or quote. ♪♪ check the news online weather, check the time ♪ ♪heck the wife, eck the kids ♪ ♪ check your email messages ♪ check the money in the bank ♪ check the gas in the tank ♪ check the flava from your shirt ♪ ♪ make sure your pits don't stank ♪ ♪ check the new hairdo, check the mic one two ♪ ♪ 'cause i'm about to drop some knowledge right on top of you ♪ ♪ you check a lot of things already why not add one more ♪ ♪ that can help your situation for sure ♪ ♪ check your credit score ♪ free-credit-score-dot-com ♪ free-credit-score ♪ you won't regret it at all! ♪ check the legal y'all. >>offer applies with enrollment in triple advantage.® you should get some custom fit orthotics. dr. scholl's custom fit orthotic center. it recommends the custom fit orthotic that's best for your feet. and footcare scientists are behind it. you'll get immediate comfort... ... and, you could save a couple hundred bucks. for locations see drscholls.com so i've come up with some mnemonic devices to help me learn your names. hello, a "penny" saved is a "penny" earned. oh, that's 'cause fedex ground helps you save money. that's right, penny. do you know ours? 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[ male announcer ] we understand. you need a partner who helps you save. fedex ground. welcome back, everybody. in the news now, a pentagon sends a warning to gay and lesbian service members. don't come out yet. that's to clear up the confusing status of don't ask, don't tell. earlier in the week a california judge ruled the policy is unconstitutional. the justice department promptly appealed. so what is going on? today a defense official sent a memo say altering their personal conduct in the legally uncertain environment may have adverse consequences for themselves or others should the court's decision be reversed. next, the investigation into the death of a british aide worker killed in a rescue mission. today general david petraeus saying the video shot during a botched rescue operation appears to show a grenade being thrown before an explosion. that may have killed linda norgrove. >> it was disturbing clearly not to have the correct facts the morning after the operation was conducted and to be provided those later. >> she was captured by gunmen in afghanistan and killed during the failed rescue attempt by u.s. troops on saturday. a nasty nor'easter is developing in new england. the stormy weather has already brought plenty of rain and wind from new jersey to maine with gusts blowing up to 60 miles an hour in certain places. hello, winter. and lions and tigers and dogs. oh, my! that's cute. we had to show you this. at a wildlife sanctuary a group of dogs have become lion trainers. they play rough every day to get them ready to play with the adult lions. as many chilean miners are still being treated, one rescue worker is fielding cars to go back underground. we take you live to chile next. plus the national dialogue taking place on bullying. a texas politician makes an emotional plea to teens across the country. >> the stories for the young people will not be holding that rope or the pill bottle -- >> he's a brave man. joel burns joins me live next on msnbc. ♪ [ female announcer ] start your morning... hey. what are you doing up? i thought i'd take a drive before work. want to come? [ female announcer ] or make his day. yeah. [ female announcer ] maxwell house gives you a rich, full-flavored cup of coffee, so you can be good to the last drop. it's like hardwiring the market right into my desktop. launch my watchlist -- a popping stock catches my eye. pull up the price chart. see what the analysts say. as i jump back, cnbc confirms what i thought. pull the trigger -- done. i can even do most of this on my smartphone. really, it's incredible. like nothing i've ever experienced. unleash your investing and trade free for 60 days with e-trade. here's a look at how stocks are trading right now. the dow jones industrial is down 51 points. s&p 500 off a fraction of a point. the nasdaq is higher by 25. in a speech in boston federal reserve chairman ben bernanke laid out a case for the central banks to take further action to bolster growth. he cited the risk of long term unemployment and the economy slipping into a deflation nar spiral. he says they're prepared to take steps to rejuvenate the economy through treasury bonds, but he's not ready to say how sure the program should be. no increase in social security benefits next year. this is the second year in a row without an increase for more than 58 million retirees and disabled americans. the social security administration says inflation has been too low since the last increase in 2009 to warrant one for 2011. this is the second year without an increase since automatic adjustments for inflation were adopted in 1975. that's it for cnbc, first in business worldwide. back to you. >> appreciate it. at the half hour, the issue of bullying in the headlines and tackled by president obama in his mtv town hall meeting last night. take a listen. >> our heartbreaks when we head about what happened to rutgers. when we read about the other young people who are doing nothing to deserve the kind of harassment and bullying that just completely gets out of hand. >> the president responding to a question about a recent rash of suicides, including rutgers student tyler clementi. it is a growing concern across the country. the issue of students being harassed for being perceived as being gay. and a councilman breaks down pleading for the bullying to end and what happened to him when he was the victim as a ninth grader. something he kept secret until this week. >> the numerous suicides in recent days have upset me so much. they have just torn at my heart. even though there may be some political repercussions for telling my story. this story is not just for the adult who is may choose or not choose to support me. this story is for the young people who may be holding that gun tonight or the rope or the pill bottle. to those feeling very alone tonight. please know that i understand how you feel. but things will get easier. please stick around. to make those happy memories for yourself. >> ft. worth city councilman joel burns joins me now live from ft. worth. great to have you with us today. i appreciate your time. >> happy to be here. >> all right, so explain to all of us, what made you go to that meeting with that in mind? to take such tremendous courage as you did to tell that story? i think it was 12 minutes of time you had in front of the city council there. wry do that? >> well, it was something i had considered doing the previous week in an impromptu fashion. the whole month of september i was so pained by the stories we saw over and over again of youth after youth committing suicide throughout the month of september. i almost mentioned something the week before. then monday of this week i got word of the suicide of a young man who attended a city council meeting in norman, oklahoma, where anti-gay rhetoric was involved, and he left that meeting and subsequently killed himself. i thought if there is no better signal that i have not only the opportunity but a responsibility to take this up at my own city council meeting, that was certainly it. it was something i wrote that afternoon during lunch. it was very raw and very immediate. i think if i had had days to edit or think about it much, it may have been a little less emotional. but it was something i very much felt compelled to bring up. i think the conversation is continuing. and will continue in the comein weeks months and years. >> you told a personal story about the ninth grade that older class meats beat you up, called you a fag, and told you you would burn in hell. why keep this story to yourself all of these years? >> i grew up in a small town in texas. it was something that at the time i operated probably from a place of fear. i was starting to experience emotions and feelings that i hadn't had before. i didn't understand them. i had a sense of where they're going. that's common with gay and lesbian youth. they start feeling different from the kids around them. they want to internalize that. at least i did. and make sure that no one else around me could see out wardly what i was feeling inside. so i kind of pushed it way, way down. it wasn't a healthy thing to do. i didn't come out until i was 20 years old. >> you grew up in a small town. in and around ft. worth, texas. now having told this story, do you fear a political backlash? you're an out gay man? are you worried about your how your career will move forward? >> i serve on the city council. i ran in 2007 very out, very open. there's not a subscriber to the ft. worth star telegram that doesn't know that i'm gay. but i'm not the gay city council member. there's a lot of things that i work on that have nothing to do with the fact that i'm gay. my comments on tuesday night wasn't really for the voters. it was a two-fold message. it was for the kids who may be in a dark place to remind them indeed there is an opportunity. things get better. and it was for the adults who -- maybe even parents of kids -- to identify what was going on with their own children and enable and empower their kids to stand up for this. whether at a shopping mall, a convenience store, a fast food store where they see this. let the kids being picked on know that you're going to stick up for them. and parents need to enable the kids to do just that. >> real quickly before we go. the reaction you've gotten from people, from students in your area there in ft. worth? >> i've had multiple kids actually from around the world, as far as australia, canada, other places say they were in a place this week when they were considering killing themselves. and it's been a very e memotion experience for me to get on the phone with with the kids. i've had over 12,000 e-mails in three days. >> it's nice to have you on the the field. that's for sure. >> also, tell people it gets better. it does. >> thank you, really appreciate your time today. >> a big ending and new beginning for the chailen miners. with each hour new offers are pouring in. the men are facing life-changing decisions. the first wave of miners was released from the hospital last night to a swarm of cameras and well wishers. once the cameras stop rolling, big choices will need to be made. take the big authors or consider going back to the mines. kerry sanders joins us live on the phone. kerry, i know you have been with the miners. some have been released from the hospital. what's it like for these men now returning to their every day lives? >> it's a little overwhelming at this point for them. that's what we're hearing. and quite frankly they're not sure that all of them are up to the task. one said to nbc news producer erika angula that all i wanted to do was survive. i didn't want this fame and attention. but the truth is they cannot avoid the attention. there's an insatiable appetite. their not only heros in their own country, but they've stepped into a role where they've become the mouthpiece for miners around the world and workers' rights. one of them, came out of the house, edison pena, why does this have to happen? to make money. we hear go in, go in. that's what. he's angry. and he's calling for more government oversight to make sure what they do is a little bit safer. it is remarkable these 33 miners were able to survive 70 days down below. and what they're doing now is they've got a pact. it was notarized down below. it's about as official as you can get it. while we're beginning to hear from the miners talk like we did from edison, we're not hearing the details of everything that took place on during the 70 days down below. they're really trying to tell their story. and the amount that they would like to get is a shocking amount of $20 million. when you consider it's 33 miners that have agreed to split it. they figure between books, it was interviews and movies, $20 million is a fair price. >> explain to us about the offers that are coming in. what are the different offers coming in, like the wildest ones, and they are continuing to operate as a collective. all for one. >> well, they have an accountant. he is supposedly handling it. the truth is, i'm not sure what's going on with side deals and everything else. this is complicated. a lot of the stuff happens behind closed doors. so the details of the offers, i don't know. i know because i've seen the operation of different journalists. in the united states we don't pay for interviews. it's an ethical question. it's the way we operate. in other parts of the world, for instance, germany, that's just an accepted practice. and they're here with money trying to score interviews. and these men survived. we talk about a united brotherhood that they have. if one miner decides to sit down with one reporter from germany and accept a payment of "x" number of dollars that that dollar amount doesn't go to the miner, but to the accountant who puts it in the bank and begins to spread it out among the 33 miners. those details are what they worked out. >> kerry, great to talk to you. thank you. now to a medical story. a growing number of american doctors are leaving their private practices and working for hospitals instead. the administrative headaches that come with running their own practice, not to mention the long hours and a growing number of patients having trouble paying the bill. last year one in six doctors work at a hospital. that number is growing. hospitals like having doctors to bring referrals while improving care and giving them more clout when they negotiate with insurance companies. what about the patients? what about us? is this good or bad for americans finding it harder and more expensive to find good medical care? stoo steve, does this move impact hospitals positively or negatively? i would think it's good to have my doctor at the hospital. it's one stop shopping. i agree. it is positive for patients. care can now be coordinated across the continuum. so the disconnect that can occur is often remedied by a new relationship being formed between physicians and hospitals. better coordination of care. better collaboration. better communication all the way around. >> a lot of people are afraid of hospitals, don't like going there. are they going to go away and simply vanish if the rate continues to pick up? >> no, i think for the patient for the most part it won't see much different. those community practices will be affiliates with the hospitals. and we'll have electronic medical records, electronic systems and improve the communications so reports and studies don't get handed off. >> will anything in the new health care reform make it easier for doctors to keep the private practices? >> i think health care reform is driving people more towards the hospital model than away from it. physicians face ha number of things. this reimbursement future for them. tremendous investment they have to make with electronic medical records and electronic systems. these trends are really pushing it. i do think we'll continue to see a decline in the community physician and a definitely trend towards hospital-based physician. >> patients need to keep an open dialogue with the doctor and find out where they're going. steve buress, thanks for joining us. i appreciate it. >> thank you very much. >> so the feds are dealing with a broken school system. now there's a fix for many school buildings that are breaking down. the host of nbc's school pride joins us live in studio after the brake. stay with us. if you fight to sleep in the middle of the night, why go one more round ? you don't need a rematch, but a rethink. with lunesta. lunesta is thought to interact with gaba receptors associated with sleep. lunesta helps you get the restful sleep you need. lunesta has some risk of dependency. when taking lunesta, don't drive or operate machinery until you feel fully awake. walking, eating, driving or engaging in other activities while asleep without remembering it the next day have been reported. abnormal behaviors may include aggressiveness, agitation, hallucinations, or confusion. in depressed patients, worsening of depression, including risk of suicide, may occur. alcohol may increase these risks. allergic reactions such as tongue or throat swelling occur rarely and may be fatal. side effects may include unpleasant taste, headache, dizziness, and morning drowsiness. stop fighting with your sleep. ask your doctor if lunesta is right for you. get lunesta for a co-pay as low as zero dollars at lunesta.com discover a restful lunesta night. one month, five years after you do retire? 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[ male announcer ] visit ameriprise.com and put a confident retirement more within reach. can stop frequent heartburn before it begins? heartburn happens when stomach acid refluxes into the esophagus. prilosec otc uses a unique delayed-release system that protects the medicine as it passes through the stomach's tough acid. then it gets absorbed into the body, turning off many acid-producing pumps at the source. with just one pill a day, you get 24-hour heartburn protection all day and all night. prilosec otc. heartburn gone. power on. heartburn that keeps coming back ? then you're ready for zegerid otc. zegerid otc is the first 24-hour treatment ever with two active ingredients: prescription-strength medicine plus a protective ingredient that shields the medicine from stomach acid so it's effectively absorbed. just one zegerid otc capsule a day can relieve your heartburn all day and all night. if you have frequent heartburn, try dual-ingredient zegerid otc. heartburn solved. welcome back, everybody. a new series takes on the monumental task of rebuilding and repairing broken schools. from flooded classrooms to paint peeling on the walls. now school pride has spark ad revolution across the country with jaw dropping results. take a look. >> how are you? >> this is great! you see all the volunteers? >> yes, i do. it's just awesome. to know they came to help us. >> being there at the registration table, i was so overwhelmed by all the help that they wanted to do for us. and it just kept pouring in. i mean, it was like the flood coming again. but it was with people to rebuild our school. >> seven schools are highlighted in the series. each with its own unique story. producers quickly learned this was not just any reality show. it's a show really changing lives. jacob is the cohost of "school pride." he's joining me to talk about this. good to have you. >> thanks, thomas. >> absolutely. we were surprised to hear about the schools that you ran into. i mean, these schools are basically falling apart? >> shocking, man, it's shocking to go across the country in some of america's great cities and see crumbling schools. we want the viewers to be shocked, too. while this is a show based around a makeover of schools. it's really about volunteerism and communities. >> how did you choose the schools? >> literally based on need, based on the stories that we heard from the community. so we heard from people in baton rouge, nashville, detroit, three schools in los angeles. and when you hear the stories about ceiling tiles falling down, rats crawling across the floors, toilets that don't work in schools. we couldn't say no to the stories. >> how are the kids reacting once this transformation happens about going back to school and wanting to learn? >> i mean, obviously they are overjoyed to have new science labs and new football fields and whatnot. but the work needs to be continued long after we're gone. this is not about coming in to make over a school. it's about communitying getting engaged around education. so we hope -- the show is called "school pride". we hope the skids have a newfound since of school pride and they'll take care of the schools. we hope they know the sign that says we don't care about you is taken down. >> we just had education nation at nbc. we highlighted the film waiting for superman. focusing a lot on teachers and the students, but not focusing so much on the buildings that these students have to learn in and the teachers have to work in, but explain how the communities have reacted to the transformations and what you guys have done for these kids and these schools. >> they've embraced the transformations with open arms. like i said, there's no silver bullet for fixing education. but studies show the school studies show that school facilities, improved school facilities help teacher attention, absenteeism, academic achievement in the classroom. there's not one thing that's going to improve education and certainly if you got bad teachers, you know, you still need to fix that situation even if you've got a brand new sparkling classroom. but just starting there, getting people to care about what's going on. getting people -- using this alternative television, the reality genre to get people that might not be engaged otherwise focused on this. we hope they have the same reaction to the communities that we were out across america. >> i know you had tough questions about one school superintendent about funding public systems. >> these are poor people, you're passing the buck to the local communities, but they don't have any money. >> well, the challenge is if we decide to put money into facilities, then we'll put less money into teachers. if we were a wealthier state, we may be able to contribute to both pots. but particularly right now we're not. >> so jacob, we can expect that kind of hard core questioning? >> yeah. throughout the entire series. that's paul pastoric. and that state is one of only a handful in the country that literally puts zero dollars into education facilities, zero dollars. it's shocking. and so we want people to know these stories. we want people to participate after watching the show. we've got a website, nbc.com/ myschoolpride and go up and link up with donors. we want people to participate after seeing this. >> it's excellent. co-host of the new reality series "school pride." and watch the premiere tonight on nbc at 8:00/7:00 central. we're back with much more after this. stay with us. etfs? exchange traded funds? don't give me just ten or twenty to choose from. come on. td ameritrade introduces commission-free etfs with a difference-- more choice. over a hundred etfs.... ...chosen by the unbiased experts at morningstar associates. let me pick what works for me. for me. for me. the etf market center at td ameritrade. before investing, carefully consider the fund's investment objectives, risks, charges, and expenses. contact td ameritrade for a prospectus containing this and other information. read it carefully before investing. 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