the pew center back in june took a look who uses social media and it really cuts across all age groups, all race groups, all income groups. so you've got a opportunity to get people out in front of your, or get people to the take a look at your message, get the out in front of people. what they will try to do here at the convention is extend their reach, making all of their speakers, or as many as possible available in a digital greenroom through twitter, through skype, what have you. so they can talk to local reporters. they can talk to people who have curiosities about their positions. they can talk to folks out there unable to be at tampa to try to extend the reach. they're very much watched events, political conventions but in this particular instance they're trying to extend the reach to a broader audience that may not watch it traditionally on television. bill: interesting to note, john mccain, 39 million americans watched his speech four years ago. big audience for the next two weeks. see you in tampa.
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