Everton's Biggest Construction Project? What needs to change at Everton moving forward? What does Farhad Moshiri, his board and executives have to do differently... not on Bramley-Moore Dock but on the more immediate issues concerning matters on the field? Let’s not get distracted. Everton’s greatest construction project is not what is about to transpire at Bramley-Moore Dock. It’s another project that has spluttered and failed to get off the ground despite the huge resources thrown at it. It’s the project called Everton FC, one of the leading, most significant, most famous clubs in the 150 or so years of organised association football. A football club that, today, has a less clear identity of who it is, what are its goals and how will they be achieved than they did when Moshiri first arrived at the club 5½ years ago.